{"product_id":"race-face-era-handlebar","title":"Race Face ERA Handlebar","description":"\u003cdiv class=\"shopify-section pdp_hero_banner_section shopify-section\" id=\"shopify-section-template--15365836865618__pdp_hero_banner\"\u003e\n\u003cdiv id=\"pdp_hero_banner_template--15365836865618__pdp_hero_banner\" class=\"pdp-hero tier1\"\u003e\n\u003cdiv class=\"pdp-hero__content-wrapper position_bottom-left\"\u003e\n\u003cdiv class=\"pdp-hero__content\"\u003e\n\u003ch1 class=\"title\"\u003eEra Handlebar\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shopify-section\" id=\"shopify-section-template--15365836865618__pdp_feature_block\"\u003e\n\u003cdiv aria-multiselectable=\"true\" id=\"accordion_7268147494994\" role=\"tablist\" class=\"feature-panels panel-group accordion accordion-flush\"\u003e\n\u003cdiv id=\"panel_2899f0ab-6b7b-48a1-ba53-c6708fc04126\" class=\"panel dark accordion-item\"\u003e\n\u003cdiv data-bs-parent=\"#accordion_7268147494994\" aria-labelledby=\"panelHead_1\" id=\"panelBody_1\" class=\"accordion-collapse  collapse\"\u003e\n\u003cdiv class=\"panel__inner\"\u003e\n\u003cdiv class=\"panel__background-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0618\/6795\/0307\/files\/era_bars_detail_1_pdp_16159aab-0c1a-4313-a573-5ada59abfb30.png?v=1711568558\" class=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"panel__content top left\"\u003e\n\u003ch1 class=\"panel__header\"\u003eShape the future.\u003c\/h1\u003e\n\u003cdiv class=\"panel__body rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eThe Era handlebar was designed from the ground up, narrowing the stem clamp area to allow both a quicker taper and an earlier rise to achieve our meticulously researched Goldilocks (GL) tune. GL tune is the sweet spot for compliance preferred by most riders; stiffer was too harsh, softer was too flexible.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"panel_93813cd3-1153-4ea2-91a3-d4c24233fe70\" class=\"panel dark accordion-item\"\u003e\n\u003cdiv data-bs-parent=\"#accordion_7268147494994\" aria-labelledby=\"panelHead_2\" id=\"panelBody_2\" class=\"accordion-collapse  collapse\"\u003e\n\u003cdiv class=\"panel__inner\"\u003e\n\u003cdiv class=\"panel__background-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0618\/6795\/0307\/files\/era_bars_detail_2_pdp_42314425-79e1-4bbd-b784-d9e84f9ef91e.png?v=1711568559\" class=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"panel__content mid right\"\u003e\n\u003ch1 class=\"panel__header\"\u003eLess trimming. More comfort.\u003c\/h1\u003e\n\u003cdiv class=\"panel__body rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eTrimming bars makes them stiffer and ultimately, less comfortable. Instead of making only 800mm lengths and expecting riders to cut them down, we made six carbon bars in your size and rise, all hitting our GL tune for reduced fatigue.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"panel_7ea462d5-3385-4f03-8aed-40cd6b43356d\" class=\"panel dark accordion-item\"\u003e\n\u003cdiv data-bs-parent=\"#accordion_7268147494994\" aria-labelledby=\"panelHead_3\" id=\"panelBody_3\" class=\"accordion-collapse  collapse\"\u003e\n\u003cdiv class=\"panel__inner\"\u003e\n\u003cdiv class=\"panel__background-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0618\/6795\/0307\/files\/era_bars_detail_3_pdp_020a4ad2-20a2-4857-b9db-cc7c6d1ba063.png?v=1711568559\" class=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"panel__content top left\"\u003e\n\u003ch1 class=\"panel__header\"\u003eStrength in numbers.\u003c\/h1\u003e\n\u003cdiv class=\"panel__body rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eWe took nearly 100 individual pieces of hand-laid carbon fiber and bound them using a toughened epoxy resin, with a specific layup for each bar variant. The result is the highest strength-to-weight ratio of any handlebar we tested.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shopify-section js-section__product-single\" id=\"shopify-section-template--15365836865618__main\"\u003e\n\u003cdiv class=\"product premium_product\" id=\"ProductSection-template--15365836865618__main\"\u003e\n\u003csection data-section-type=\"product-single\" data-section-id=\"template--15365836865618__main\" class=\"section  section--product-single section--template--15365836865618__main\" id=\"section--product-single-7268147494994\"\u003e\n\u003cdiv class=\"product__upper\"\u003e\n\u003cdiv data-product-id=\"7268147494994\" class=\"product-single product-single--classic product-single--text-default product-single--7268147494994 js-product-7268147494994 js-product-single\"\u003e\n\u003cdiv class=\"product__title container\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003ch1\u003eGive arm pump the axe.\u003c\/h1\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eEra is Race Face’s carbon answer to arm pump and hand fatigue. Ride harder, ride faster and enjoy a consistently compliant feel in every width and every rise. To personalize your Era carbon bars even further, we made them in six eye-catching colors. And of course, Era is covered by our Lifetime Warranty, crashes included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Race Face","offers":[{"title":"Stealth \/ 10mm rise 35 x 760mm","offer_id":55382420619638,"sku":"946-00-007-01","price":196.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 10mm rise 35 x 760mm","offer_id":55382420652406,"sku":"946-00-007-02","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Orange \/ 10mm rise 35 x 760mm","offer_id":55382420685174,"sku":"946-00-007-03","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 10mm rise 35 x 760mm","offer_id":55382420717942,"sku":"946-00-007-04","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 10mm rise 35 x 760mm","offer_id":55382420750710,"sku":"946-00-007-05","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Kash Money Gold \/ 10mm rise 35 x 760mm","offer_id":55382420783478,"sku":"946-00-007-07","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Stealth \/ 20mm Rise 35x760mm","offer_id":55382420816246,"sku":"946-00-008-01","price":196.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 20mm Rise 35x760mm","offer_id":55382420849014,"sku":"946-00-008-02","price":196.0,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 20mm Rise 35x760mm","offer_id":55382420881782,"sku":"946-00-008-03","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ 20mm Rise 35x760mm","offer_id":55382420914550,"sku":"946-00-008-04","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 20mm Rise 35x760mm","offer_id":55382420947318,"sku":"946-00-008-05","price":196.0,"currency_code":"USD","in_stock":false},{"title":"Kash Money Gold \/ 20mm 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