{"title":"DEITY","description":"\u003cp\u003ePimp your ride with our Deity range\u003c\/p\u003e","products":[{"product_id":"deity-circuit-seatpost-clamp-platinum","title":"DEITY CIRCUIT SEATPOST CLAMP","description":"\u003ch1\u003e\u003cspan data-mce-fragment=\"1\"\u003eDEITY CIRCUIT SEATPOST CLAMP: PLATINUM\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDEITY CIRCUIT SEATPOST CLAMP\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSimplicity in both form and function is the reason for the CIRCUIT clamps beauty.  The secret is in the details for DEITY and this little package is no exception.\u003c\/p\u003e\n\u003cp\u003eWe have rounded all of the edges, minimized as much material as possible and designed a clamp with the perfect touch of refinement and DEITY style. \u003c\/p\u003e\n\u003cp\u003eAvailable in a high polished finish in our full range of ano color options and sizes... this little gem is the perfect finishing touch for your DEITY kit!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCNC Machined from 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eHigh polished ano finish\u003c\/li\u003e\n\u003cli\u003eMinimized design with maximum machining to decrease weight\u003c\/li\u003e\n\u003cli\u003eSuper low stack height for added clearance\u003c\/li\u003e\n\u003cli\u003eOversized bolt for added clamping power\u003c\/li\u003e\n\u003cli\u003eLasered DEITY logo and detailing\u003c\/li\u003e\n\u003cli\u003eAvailable in our full range of ano colors: black, bronze, red, purple, green, blue, orange and platinum\u003c\/li\u003e\n\u003cli\u003eAvailable in 31.8mm (22g), 34.9mm (23g), 36.4mm (24g), and 38.6mm (26g) sizes\u003c\/li\u003e\n\u003cli\u003eNeed a replacement Clamp for your Specialized??  We now offer the Circuit in a 38.6mm size!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo select the correct size Seatpost Clamp for your frame:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWe recommend using a caliper to measure your frame’s seat-tube outer diameter\u003c\/li\u003e\n\u003cli\u003ePlease note: Seatpost Clamp sizes DO NOT match Seatpost sizes\u003c\/li\u003e\n\u003cli\u003ePlease refer to your frame manufacturers specifications for recommended Seatpost Clamp size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DEITY","offers":[{"title":"31.8mm \/ Black","offer_id":53512993046902,"sku":"DE26CRT31BK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"31.8mm \/ Bronze","offer_id":53512993079670,"sku":"DE26CRT31BZ","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"31.8mm \/ Red","offer_id":53512993112438,"sku":"DE26CRT31RD","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"31.8mm \/ Purple","offer_id":53512993145206,"sku":"DE26CRT31PU","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"31.8mm \/ Green","offer_id":53512993177974,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":false},{"title":"31.8mm \/ Blue","offer_id":53512993210742,"sku":"DE26CRT31BL","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"31.8mm \/ Orange","offer_id":53512993243510,"sku":"DE26CRT31OR","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"31.8mm \/ Silver","offer_id":55994724450678,"sku":"DE26CRT31SV","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"34.9mm \/ Black","offer_id":53512993309046,"sku":"DE26CRT34BK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"34.9mm \/ Bronze","offer_id":53512993341814,"sku":"DE26CRT34BZ","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"34.9mm \/ Red","offer_id":53512993374582,"sku":"DE26CRT34RD","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"34.9mm \/ Purple","offer_id":53512993407350,"sku":"DE26CRT34PU","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"34.9mm \/ Green","offer_id":53512993440118,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":false},{"title":"34.9mm \/ Blue","offer_id":53512993472886,"sku":"DE26CRT34BL","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"34.9mm \/ Orange","offer_id":53512993505654,"sku":"DE26CRT34OR","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"34.9mm \/ Silver","offer_id":55994724483446,"sku":"DE26CRT34SV","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"36.4mm \/ Black","offer_id":53512993571190,"sku":"DE26CRT36BK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"36.4mm \/ Bronze","offer_id":53512993603958,"sku":"DE26CRT36BZ","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"36.4mm \/ Red","offer_id":53512993636726,"sku":"DE26CRT36RD","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"36.4mm \/ Purple","offer_id":53512993669494,"sku":"DE26CRT36PU","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"36.4mm \/ Green","offer_id":53512993702262,"sku":"DE26CRT36GN","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"36.4mm \/ Blue","offer_id":53512993735030,"sku":"DE26CRT36BL","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"36.4mm \/ Orange","offer_id":53512993767798,"sku":"DE26CRT36OR","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"36.4mm \/ Silver","offer_id":55994724516214,"sku":"DE26CRT36SV","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"38.6mm \/ Black","offer_id":53512993833334,"sku":"DE26CRT38BK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"38.6mm \/ Bronze","offer_id":53512993866102,"sku":"DE26CRT38BR","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"38.6mm \/ Red","offer_id":53512993898870,"sku":"DE26CRT38RD","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"38.6mm \/ Purple","offer_id":53512993931638,"sku":"DE26CRT8PU","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"38.6mm \/ Green","offer_id":53512993964406,"sku":"DE26CRT38GN","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"38.6mm \/ Blue","offer_id":53512993997174,"sku":"DE26CRT38BL","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"38.6mm \/ Orange","offer_id":53512994029942,"sku":"DE26CRT38OR","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"38.6mm \/ Silver","offer_id":55994724548982,"sku":"DE26CRT38SV","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26CRT_43093.jpg?v=1733166239"},{"product_id":"deity-speedmetal-sign","title":"DEITY SPEEDMETAL SIGN","description":"DEITY: \u003cp\u003e\u003cspan lang=\"EN-US\"\u003eDress up your life with the DEITY SPEEDMETAL signage! Measuring 24\" wide, fully embossed, and in a high gloss black\/white color scheme... if you are a DEITY fan, this is a must have!\u003c\/span\u003e\u003c\/p\u003e  ","brand":"DEITY","offers":[{"title":"BLACK \u0026 WHITE","offer_id":46130596970720,"sku":"DE13SIGN","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE13SIGN_41505.jpg?v=1722632339"},{"product_id":"deity-black-kat-pedals","title":"DEITY BLACK KAT PEDALS","description":"DEITY: \u003cp\u003eTRACTION. DURABILITY. STYLE\u003c\/p\u003e \u003cp\u003eThe BLACK KAT Pedal is the perfect blend of weight, size, performance, feel, and the durability you expect from DEITY. Built around a larger double sealed bearing system, our goal with the BLACK KAT was to create a pedal that would not only feel incredible underfoot, but would last the test of time. With an exceptionally detailed extrusion we were able to bring incredible detail to you for an amazing price!  The larger platform, thinner body and over all lighter appeal puts the BLACK KAT pedal in the perfect position to round out the best line of platform pedals on the market today.  We’ve maximized every opportunity to elevate the BLACK KAT pedals by utilizing a concave shape to the platform, rounded edges at the spindle, traction grooves throughout and we even included an additional pin kit with every purchase … these babies are a one-time purchase for the life of your pedals and our gift back to you for the investment!\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAll new BLACK KAT platform pedals\u003c\/li\u003e\n\u003cli\u003eExtruded and CNC Machined 6061 T6 Aluminum Pedal Body\u003c\/li\u003e\n\u003cli\u003e100mm x 100mm Platform\u003c\/li\u003e\n\u003cli\u003eConcave Body\u003c\/li\u003e\n\u003cli\u003eDeity Proprietary Extrusion\u003c\/li\u003e\n\u003cli\u003eFully Serviceable DU Bushing and Double Micro Sealed Bearing System\u003c\/li\u003e\n\u003cli\u003eIntended Use: Downhill, FR\/DJ, Enduro, All Mountain\u003c\/li\u003e\n\u003cli\u003eBead blast ano finish for durability\u003c\/li\u003e\n\u003cli\u003eFull Ano color range available in black, red, purple, green, blue, orange and platinum\u003c\/li\u003e\n\u003cli\u003eAllen bolt style pins\u003c\/li\u003e\n\u003cli\u003eAdditional Allen Pin kit included with purchase\u003c\/li\u003e\n\u003cli\u003e402 grams per set\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"SILVER","offer_id":46130599395552,"sku":"DE26BKTSV","price":104.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BKT_54507.jpg?v=1722632370"},{"product_id":"deity-black-kat-left-spindle","title":"DEITY BLACK KAT LEFT SPINDLE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130598772960,"sku":"DE26BKTLSPINDLE","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BKTLSPIN_37637.jpg?v=1722632351"},{"product_id":"deity-black-kat-pin-kit","title":"DEITY BLACK KAT PIN KIT","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130598969568,"sku":"DE26BKTPIN","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BKTPIN_37639.jpg?v=1722632357"},{"product_id":"deity-black-kat-pedal-rebuild-kit","title":"DEITY BLACK KAT PEDAL REBUILD KIT","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130599198944,"sku":"DE26BKTREUBILD","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BKTREUBILD_37643.jpg?v=1722632364"},{"product_id":"deity-black-kat-right-spindle","title":"DEITY BLACK KAT RIGHT SPINDLE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130599297248,"sku":"DE26BKTRSPINDLE","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BKTRSPIN_37644.jpg?v=1722632367"},{"product_id":"deity-bladerunner-pedals","title":"DEITY BLADERUNNER PEDALS","description":"DEITY: \u003cp\u003eTHE THINNEST DEITY PEDAL TO DATE\u003c\/p\u003e \u003cp\u003eOur lightest and thinnest pedal to date, the BLADERUNNER pedal has become synonymous with peak performance and endurance.  The perfect platform pedal for any application, this super minimized design at 11mm thin with a platform large enough for incredible stability, the BLADERUNNER thrives in the most technically challenging conditions possible.  When ground clearance is a priority…you will be hard pressed to find a pedal more suitable for rocky terrain. We’ve left no detail unrefined with this masterpiece – down to the additional pin kit included with purchase and load distribution system to prevent bearing blowout from side impact – these pedals are yet another DEITY design that set’s the bar for excellence.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eExtruded and Machined from Deity molds and 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eThin 11mm profile at the exterior edges\u003c\/li\u003e\n\u003cli\u003e103mm x 100mm footprint\u003c\/li\u003e\n\u003cli\u003eConcave pin profile\u003c\/li\u003e\n\u003cli\u003eLoad distribution system to prevent bearing blowout\u003c\/li\u003e\n\u003cli\u003eMulti micro sealed bearings and Deity DU Bushing internals\u003c\/li\u003e\n\u003cli\u003e10 allen bolt pins per side keep your feet glued\u003c\/li\u003e\n\u003cli\u003eMachined traction grooves\u003c\/li\u003e\n\u003cli\u003eMinimal material in key areas to shed weight and mud build up\u003c\/li\u003e\n\u003cli\u003eStepped Black polished Cr-Mo axle is compatible with 8mm allen keys or also a standard 15mm pedal wrench\u003c\/li\u003e\n\u003cli\u003eFully serviceable without requiring removal from the bike\u003c\/li\u003e\n\u003cli\u003eRebuild kits available\u003c\/li\u003e\n\u003cli\u003ePedals come with an extra set of pins for back ups\u003c\/li\u003e\n\u003cli\u003eAvailable in High Polished Black, Platinum, Orange, Red, Green, Blue, and Purple Ano with laser logos... also available in White Powdercoat\u003c\/li\u003e\n\u003cli\u003eWeight: 370 grams (pair)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"SILVER","offer_id":56618596827510,"sku":"DE26BLADESV","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":56618596860278,"sku":"DE26BLADEORG","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":56618596925814,"sku":"DE26BLADERED","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLADE_54506.jpg?v=1722632382"},{"product_id":"deity-bladerunner-pin-kit","title":"DEITY BLADERUNNER PIN KIT","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130599756000,"sku":"DE26BLADESPINS","price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLADESPINS_37653.jpg?v=1722632379"},{"product_id":"deity-tmac-bladerunner-rebuild-kit-for-one-pedal","title":"DEITY TMAC + BLADERUNNER REBUILD KIT  (FOR ONE PEDAL)","description":"DEITY: \u003cp\u003eALL THE PARTS YOU NEED TO REBUILD A TMAC OR BLADERUNNER PEDAL (KIT IS ONLY FOR ONE PEDAL):\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustom TMAC \/ BLADERUNNER Socket\u003c\/li\u003e\n\u003cli\u003e3x High Quality Sealed bearings\u003c\/li\u003e\n\u003cli\u003eSplit DU Bushing\u003c\/li\u003e\n\u003cli\u003eBlack Outer Cap \u0026amp; Silver Inner Bearing Preload Cap\u003c\/li\u003e\n\u003cli\u003eSpindle washer and Dust cap\u003c\/li\u003e\n\u003cli\u003e2x Locking Nylon Spindle nuts\u003c\/li\u003e\n\u003cli\u003e1x Standard threaded for Non-Driveside\u003c\/li\u003e\n\u003cli\u003e1x Reverse threaded for Driveside\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130600018144,"sku":"DE26BLADETMACKIT","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLADETMACKIT_52467.jpg?v=1722632387"},{"product_id":"deity-tmac-supervillain-flat-trak-bladerunner-spindle","title":"DEITY TMAC, SUPERVILLAIN, FLAT TRAK \u0026 BLADERUNNER SPINDLE","description":"DEITY: \u003cp\u003eLooking for a replacement spindle for the DEITY TMAC, SUPERVILLAIN, FLAT TRAK or BLADERUNNER pedal?\u003c\/p\u003e  ","brand":"DEITY","offers":[{"title":"Default Title \/ LEFT","offer_id":46130600083680,"sku":"DE26BLADETMACL","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"Default Title \/ RIGHT","offer_id":46130600116448,"sku":"DE26BLADETMACR","price":17.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLADETMAC_54505.jpg?v=1722632389"},{"product_id":"deity-bladerunner-tmac-pedal-socket","title":"DEITY BLADERUNNER\/TMAC PEDAL SOCKET","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130600214752,"sku":"DE26BLADETMACSOCKET","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLTMSKET_37654.jpg?v=1722632392"},{"product_id":"deity-blacklabel-aluminium-handlebar-31-8mm-bore-15mm-rise","title":"DEITY BLACKLABEL ALUMINIUM HANDLEBAR 31.8MM BORE, 15MM RISE","description":"DEITY: \u003cp\u003e15mm RISE \/ 800mm WIDTH \/ DH \/ ENDURO \/ ALL MTN\u003c\/p\u003e \u003cp\u003eRaces are not won on race day. They are the culmination of dedication, commitment and a standard for excellence.  This is how we look at all DEITY products and the all new BLACKLABEL 800 Handlebar is a testament to the craft and experience we have developed over the years. The handlebar of choice for the Scott \/ Velosolutions and Norco Factory Racing World Cup teams, the BLACKLABEL 800 is the evolution of over a decade of DEITY handlebar development.  Like an athlete’s ability to put their absolute best on the line day in and day out while scrutinizing every little opportunity to improve, the BLACKLABEL 800 is the absolute best the handlebar world has to offer.  We took our renowned multi award winning Dirt Top 100 pick BLACKLABEL handlebar and created the same amazing feel with the wider appeal you’ve been asking for.  By widening the center bore area we could increase strength while still delivering an incredibly comfortable, stable, and responsive feel that is unmatched.  This premium race good is built for championships!\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAll new 800mm width\u003c\/li\u003e\n\u003cli\u003eDesigned for DH \/ Enduro \/ All MTN applications\u003c\/li\u003e\n\u003cli\u003eDirt Mag Top 100 Product - 4 years running for 2014, 2015, 2016, and 2018!\u003c\/li\u003e\n\u003cli\u003eIncredibly detailed two tone bead blast and polished ano finish\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep by 5 degree upsweep\u003c\/li\u003e\n\u003cli\u003eCustom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology\u003c\/li\u003e\n\u003cli\u003eDesigned for maximum ride quality with a 31.8mm bore\u003c\/li\u003e\n\u003cli\u003eWorld Cup DH \/ Redbull Rampage \/ Crankworx and FMB World Tour proven\u003c\/li\u003e\n\u003cli\u003eThe handlebar of choice for the Scott \/ Velosolutions and Norco Factory Racing World Cup teams\u003c\/li\u003e\n\u003cli\u003eFeatures measured cut marks and center alignment detail\u003c\/li\u003e\n\u003cli\u003eBlack ano finish with stealth, white, red, green, blue or orange graphics, and platinum ano finish with phantom graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in 15mm (333gm), 25mm (342gm), and 38mm (343gm) rises\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130600444128,"sku":"DE26BLK15BL","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE \/ 800MM","offer_id":46130600476896,"sku":"DE26BLK15BZ","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE \/ 800MM","offer_id":46130600509664,"sku":"DE26BLK15OR","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 800MM","offer_id":46130600542432,"sku":"DE26BLK15PU","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130600575200,"sku":"DE26BLK15ST","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"TURQUOISE \/ 800MM","offer_id":46130600607968,"sku":"DE26BLK15TQ","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLK15_37655.jpg?v=1722632402"},{"product_id":"deity-blacklabel-aluminium-handlebar-31-8mm-bore-25mm-rise","title":"DEITY BLACKLABEL ALUMINIUM HANDLEBAR 31.8MM BORE, 25MM RISE","description":"DEITY: \u003cp\u003e25mm RISE \/ 800mm WIDTH \/ DH \/ ENDURO \/ ALL MTN\u003c\/p\u003e \u003cp\u003eRaces are not won on race day. They are the culmination of dedication, commitment and a standard for excellence.  This is how we look at all DEITY products and the all new BLACKLABEL 800 Handlebar is a testament to the craft and experience we have developed over the years. The handlebar of choice for the Scott \/ Velosolutions and Norco Factory Racing World Cup teams, the BLACKLABEL 800 is the evolution of over a decade of DEITY handlebar development.  Like an athlete’s ability to put their absolute best on the line day in and day out while scrutinizing every little opportunity to improve, the BLACKLABEL 800 is the absolute best the handlebar world has to offer.  We took our renowned multi award winning Dirt Top 100 pick BLACKLABEL handlebar and created the same amazing feel with the wider appeal you’ve been asking for.  By widening the center bore area we could increase strength while still delivering an incredibly comfortable, stable, and responsive feel that is unmatched.  This premium race good is built for championships!\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAll new 800mm width\u003c\/li\u003e\n\u003cli\u003eDesigned for DH \/ Enduro \/ All MTN applications\u003c\/li\u003e\n\u003cli\u003eDirt Mag Top 100 Product - 4 years running for 2014, 2015, 2016, and 2018!\u003c\/li\u003e\n\u003cli\u003eIncredibly detailed two tone bead blast and polished ano finish\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep by 5 degree upsweep\u003c\/li\u003e\n\u003cli\u003eCustom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology\u003c\/li\u003e\n\u003cli\u003eDesigned for maximum ride quality with a 31.8mm bore\u003c\/li\u003e\n\u003cli\u003eWorld Cup DH \/ Redbull Rampage \/ Crankworx and FMB World Tour proven\u003c\/li\u003e\n\u003cli\u003eThe handlebar of choice for the Scott \/ Velosolutions and Norco Factory Racing World Cup teams\u003c\/li\u003e\n\u003cli\u003eFeatures measured cut marks and center alignment detail\u003c\/li\u003e\n\u003cli\u003eBlack ano finish with stealth, white, red, green, blue or orange graphics, platinum ano finish with phantom graphics, and TURQ LTD Edition\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in 15mm (333gm), 25mm (342gm), and 38mm (343gm) rises\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130614173920,"sku":"DE26BLK25BL","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 800MM","offer_id":46130614206688,"sku":"DE26BLK25PU","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 800MM","offer_id":46130614239456,"sku":"DE26BLK25RD","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130614272224,"sku":"DE26BLK25ST","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE \/ 800MM","offer_id":46130614304992,"sku":"DE26BLK25TQ","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLK25_37661.jpg?v=1722632571"},{"product_id":"deity-blacklabel-aluminium-handlebar-31-8mm-bore-38mm-rise","title":"DEITY BLACKLABEL ALUMINIUM HANDLEBAR 31.8MM BORE, 38MM RISE","description":"DEITY: \u003cp\u003e38mm RISE \/ 800mm WIDTH \/ DH \/ ENDURO \/ ALL MTN\u003c\/p\u003e \u003cp\u003eRaces are not won on race day. They are the culmination of dedication, commitment and a standard for excellence.  This is how we look at all DEITY products and the all new BLACKLABEL 800 Handlebar is a testament to the craft and experience we have developed over the years. The handlebar of choice for the Scott \/ Velosolutions and Norco Factory Racing World Cup teams, the BLACKLABEL 800 is the evolution of over a decade of DEITY handlebar development.  Like an athlete’s ability to put their absolute best on the line day in and day out while scrutinizing every little opportunity to improve, the BLACKLABEL 800 is the absolute best the handlebar world has to offer.  We took our renowned multi award winning Dirt Top 100 pick BLACKLABEL handlebar and created the same amazing feel with the wider appeal you’ve been asking for.  By widening the center bore area we could increase strength while still delivering an incredibly comfortable, stable, and responsive feel that is unmatched.  This premium race good is built for championships!\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAll new 800mm width\u003c\/li\u003e\n\u003cli\u003eDesigned for DH \/ Enduro \/ All MTN applications\u003c\/li\u003e\n\u003cli\u003eDirt Mag Top 100 Product - 4 years running for 2014, 2015, 2016, and 2018!\u003c\/li\u003e\n\u003cli\u003eIncredibly detailed two tone bead blast and polished ano finish\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep by 5 degree upsweep\u003c\/li\u003e\n\u003cli\u003eCustom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology\u003c\/li\u003e\n\u003cli\u003eDesigned for maximum ride quality with a 31.8mm bore\u003c\/li\u003e\n\u003cli\u003eWorld Cup DH \/ Redbull Rampage \/ Crankworx and FMB World Tour proven\u003c\/li\u003e\n\u003cli\u003eThe handlebar of choice for the Scott \/ Velosolutions and Norco Factory Racing World Cup teams\u003c\/li\u003e\n\u003cli\u003eFeatures measured cut marks and center alignment detail\u003c\/li\u003e\n\u003cli\u003eBlack ano finish with stealth, white, red, green, blue or orange graphics, and platinum ano finish with phantom graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in 15mm (333gm), 25mm (342gm), and 38mm (343gm) rises\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"STEALTH \/ 800MM","offer_id":46130614534368,"sku":"DE26BLK38ST","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BLK38_37675.jpg?v=1722632575"},{"product_id":"deity-brendog-800-aluminium-handlebar-31-8mm-bore-30mm-rise","title":"DEITY BRENDOG 800 ALUMINIUM HANDLEBAR 31.8MM BORE, 30MM RISE","description":"DEITY: \u003cp\u003eTHE BRENDAN FAIRCLOUGH SIGNATURE HANDLEBAR\u003c\/p\u003e \u003cp\u003eThe BF800 Brendog– Brendan Fairclough’s signature handlebar is an homage to the effortless style, grace and speed exemplified by Brendan’s every move.  Brendan makes it look so easy, but as we all know… his level of skill, flow and style takes a lifetime to sculpt.  Not unlike the BF800 Brendog signature handlebar, which has been developed and tested on the World Cup DH circuit for almost three years to perfect the feel he demands for World Cup caliber speed!\u003c\/p\u003e\u003cp\u003eCreating the perfect combination of rise, width, bends, sweep, flex, and responsive damping is not an easy task but DEITY has perfected the ability to deliver the best feeling handlebars with unparalleled strength time and time again.\u003cbr\u003e \u003cbr\u003eUtilizing Brendan’s preferred 8 degree backsweep with our favorite 5 degree upsweep gives this bar a more aggressive positioning to attack the gnarliest DH trails in the world.  At an 800mm width and featuring a 30mm rise, our proprietary Gradient Butting Technology coupled with our Mono Heat Treatment Procedure delivers a handlebar that is more than 20% stronger than any other handlebar from our competition at this weight category.\u003cbr\u003e \u003cbr\u003eWe guarantee you will look as good as Brendan riding his signature BF800 Brendog Handlebar while you’re pushing your limits to match his speed and style! So get your hands on DEITY’s latest and greatest rider collaboration, designed to elevate your ride to podium status!\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe Brendan Fairclough Signature Handlebar has arrived!\u003c\/li\u003e\n\u003cli\u003eDesigned for DH \/ Enduro \/ All MTN applications\u003c\/li\u003e\n\u003cli\u003eDeveloped and tested rigorously for nearly 3 years on the World Cup DH circuit\u003c\/li\u003e\n\u003cli\u003eIncredibly detailed two tone bead blast and polished ano finish\u003c\/li\u003e\n\u003cli\u003eBrendog signature 8 degree bend \/ backsweep by 5 degree upsweep\u003c\/li\u003e\n\u003cli\u003e800mm width\u003c\/li\u003e\n\u003cli\u003eCustom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology\u003c\/li\u003e\n\u003cli\u003eMono Heat Treatment Procedure for increased strength\u003c\/li\u003e\n\u003cli\u003eStiffness for tracking yet compliant for endless chatter and big hits\u003c\/li\u003e\n\u003cli\u003eWider center bore spacing for unrivaled stability\u003c\/li\u003e\n\u003cli\u003eDesigned for maximum ride quality with a 31.8mm bore\u003c\/li\u003e\n\u003cli\u003eAlignment control markers for perfect set up and spacing of your levers\u003c\/li\u003e\n\u003cli\u003eFeatures measured cut marks and center alignment detail\u003c\/li\u003e\n\u003cli\u003eBlack ano finish with stealth, white, red or orange graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in a 30mm rise (343 grams)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"ORANGE \/ 800MM","offer_id":46130614993120,"sku":"DE26BRENDOGOR","price":81.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 800MM","offer_id":46130615058656,"sku":"DE26BRENDOGPU","price":81.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 800MM","offer_id":46130615091424,"sku":"DE26BRENDOGRD","price":81.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130615124192,"sku":"DE26BRENDOGST","price":81.0,"currency_code":"GBP","in_stock":true},{"title":"WHITE \/ 800MM","offer_id":46130615156960,"sku":"DE26BRENDOGWT","price":81.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26BRENDOG_37679.jpg?v=1722632582"},{"product_id":"deity-compound-left-replacement-spindle","title":"DEITY COMPOUND LEFT REPLACEMENT SPINDLE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130615517408,"sku":"DE26COMPLSPINDLE","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26COMPLSPIN_37804.jpg?v=1722632587"},{"product_id":"deity-compound-right-replacement-spindle","title":"DEITY COMPOUND RIGHT REPLACEMENT SPINDLE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130615681248,"sku":"DE26COMPRSPINDLE","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26COMPRSPIN_37690.jpg?v=1722632590"},{"product_id":"deity-copperhead-stem-31-8mm-clamp","title":"DEITY COPPERHEAD STEM 31.8MM CLAMP","description":"DEITY: \u003cul\u003e\n\u003cli\u003eVITAL MTB #1 Ranked Stem\u003c\/li\u003e\n\u003cli\u003eThe Award Winning Copperhead in a 35mm Platform\u003c\/li\u003e\n\u003cli\u003eLight enough for All Mountain yet strong enough for slopestyle and everything in between\u003c\/li\u003e\n\u003cli\u003eCNC machined from a solid block of 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eExceptionally detailed chamfered edges and channels throughout\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cul\u003e\n\u003cli\u003eLow 33mm stack height\u003c\/li\u003e\n\u003cli\u003eAvailable in 35mm, 42mm, and 50mm lengths\u003c\/li\u003e\n\u003cli\u003e55mm wide clamping platform\u003c\/li\u003e\n\u003cli\u003eDesigned for 1 1\/8” steerer tubes\u003c\/li\u003e\n\u003cli\u003eHigh polished Ano finish\u003c\/li\u003e\n\u003cli\u003eFull Ano color range available in black, red, purple, blue, orange, bronze and liquid silver\u003c\/li\u003e\n\u003cli\u003eLasered graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eWeight: 151\/160\/179 grams\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK \/ 35MM","offer_id":46130616336608,"sku":"DE26CPR35BK","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ 50MM","offer_id":46130616533216,"sku":"DE26CPR50BL","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 50MM","offer_id":46130616598752,"sku":"DE26CPR50RD","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 50MM","offer_id":46130616565984,"sku":"DE26CPR50OR","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26CPR_37696.jpg?v=1722632599"},{"product_id":"deity-copperhead-stem-35mm-clamp","title":"DEITY COPPERHEAD STEM 35MM CLAMP","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eITAL MTB #1 Ranked Stem\u003c\/li\u003e\n\u003cli\u003eLight enough for All Mountain yet strong enough for slopestyle and everything in between\u003c\/li\u003e\n\u003cli\u003eCNC machined from a solid block of 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eExceptionally detailed chamfered edges and channels throughout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eSuper low 30mm stack height\u003c\/li\u003e\n\u003cli\u003e35mm bore\u003c\/li\u003e\n\u003cli\u003eAvailable in 35mm, 42mm, and 50mm lengths\u003c\/li\u003e\n\u003cli\u003eSuper High Polished finish\u003c\/li\u003e\n\u003cli\u003e55mm wide clamping platform\u003c\/li\u003e\n\u003cli\u003eFull Ano color range available in black, bronze, red, purple, blue, orange and liquid silver\u003c\/li\u003e\n\u003cli\u003eLasered graphics\u003c\/li\u003e\n\u003cli\u003eThe MTB stem of choice for the Specialized S-Works Models\u003c\/li\u003e\n\u003cli\u003eWeight: 135\/158\/161 grams\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK \/ 35MM","offer_id":46130617417952,"sku":"DE26CPROS35BK","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK \/ 42mm","offer_id":54861930496374,"sku":"DE26CPROS42BK","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK \/ 50MM","offer_id":46130617647328,"sku":"DE26CPROS50BK","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ 35MM","offer_id":46130617450720,"sku":"DE26CPROS35BL","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ 42mm","offer_id":54861930529142,"sku":"DE26CPROS42BL","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ 50MM","offer_id":46130617680096,"sku":"DE26CPROS50BL","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE \/ 35MM","offer_id":46130617483488,"sku":"DE26CPROS35BR","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE \/ 42mm","offer_id":54861930561910,"sku":"DE26CPROS42BZ","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE \/ 50MM","offer_id":46130617712864,"sku":"DE26CPROS50BR","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 35MM","offer_id":46130617516256,"sku":"DE26CPROS35OG","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 42mm","offer_id":54861930594678,"sku":"DE26CPROS42OG","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 50MM","offer_id":46130617745632,"sku":"DE26CPROS50OG","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 35MM","offer_id":46130617549024,"sku":"DE26CPROS35PU","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 42mm","offer_id":54861930627446,"sku":"DE26CPROS42PU","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 50MM","offer_id":46130617778400,"sku":"DE26CPROS50PU","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 35MM","offer_id":46130617581792,"sku":"DE26CPROS35RD","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 42mm","offer_id":54861930660214,"sku":"DE26CPROS42RD","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 50MM","offer_id":46130617811168,"sku":"DE26CPROS50RD","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"SILVER \/ 35MM","offer_id":46130617614560,"sku":"DE26CPROS35SV","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"SILVER \/ 42mm","offer_id":54861930692982,"sku":"DE26CPROS42SV","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"SILVER \/ 50MM","offer_id":46130617843936,"sku":"DE26CPROS50SV","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26CPROS_37704.jpg?v=1722632610"},{"product_id":"deity-crosshair-headset-cap-kit","title":"DEITY CROSSHAIR HEADSET CAP KIT","description":"DEITY: \u003cul\u003e\n\u003cli\u003eComplete 1 1\/8” Aluminum Headset Cap Kit\u003c\/li\u003e\n\u003cli\u003eFeatures 7075 T6 Machined Aluminum Bolt\u003c\/li\u003e\n\u003cli\u003eIncludes 3mm, 5mm, and 8mm Spacers\u003c\/li\u003e\n\u003cli\u003eSpacers Feature a Thin Profile For a Minimalist Style\u003c\/li\u003e\n\u003cli\u003eCountersunk Bolt Design\u003c\/li\u003e\n\u003cli\u003eKit Includes the Star Nut\u003c\/li\u003e\n\u003cli\u003eAvailable in 8 Polished Ano Colors\u003c\/li\u003e\n\u003cli\u003eWeight: 13 grams (without star nut)\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cul\u003e\n\u003cli\u003eComplete 1 1\/8” Aluminum Headset Cap Kit\u003c\/li\u003e\n\u003cli\u003eFeatures 7075 T6 Machined Aluminum Bolt\u003c\/li\u003e\n\u003cli\u003eIncludes 3mm, 5mm, and 8mm Spacers\u003c\/li\u003e\n\u003cli\u003eSpacers Feature a Thin Profile For a Minimalist Style\u003c\/li\u003e\n\u003cli\u003eCountersunk Bolt Design\u003c\/li\u003e\n\u003cli\u003eKit Includes the Star Nut\u003c\/li\u003e\n\u003cli\u003eAvailable in 8 Polished Ano Colors\u003c\/li\u003e\n\u003cli\u003eWeight: 13 grams (without star nut)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInstallation Tip: Apply grease on the underside of the aluminum countersunk bolt (between the bolt and top cap) and also apply grease on the threads for a proper fit! Finish tightening with the bike on the ground and headset fully engaged.\u003c\/em\u003e\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":46130618728672,"sku":"DE26CRSHRBK","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":46130618761440,"sku":"DE26CRSHRBL","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE","offer_id":46130618794208,"sku":"DE26CRSHRBZ","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":46130618826976,"sku":"DE26CRSHRGN","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":46130618859744,"sku":"DE26CRSHROG","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":46130618892512,"sku":"DE26CRSHRPU","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":46130618925280,"sku":"DE26CRSHRRD","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"SILVER","offer_id":46130618958048,"sku":"DE26CRSHRSV","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26CRSHR_43092.jpg?v=1722632622"},{"product_id":"deity-cz40-cam-zink-signature-handlebar-31-8mm-bore-40mm-rise","title":"DEITY CZ40 - CAM ZINK SIGNATURE HANDLEBAR 31.8MM BORE, 40MM RISE","description":"DEITY: \u003cp\u003eIf you are familiar with the previous CZ38 model, the Zink signature handlebar features a unique 9.5 x 4.5 degree bend\/sweep that replicates the feel of his favorite motocross handlebar.  The new CZ40 features an 800mm width, 40mm rise, and if you look closely…you will even see cut marks referencing his favorite widths for different disciplines. It is all about the details.\u003c\/p\u003e \u003cp\u003eFor 17 years, the handlebar of choice for Cameron Zink has been DEITY and on the 10-year anniversary of the debut of his first signature model…we are proud to launch the long-awaited evolution of the DEITY CZ line of handlebars, the CZ40!\u003c\/p\u003e\u003cp\u003eWe are passionate about developing products with STRENGTH as the priority and the CZ40 has been in development for 3 years to make sure it not only met our standards and Cam’s needs, but was ready for you as a rider.  You may say… “3 years for a handlebar?”  Absolutely. All our products undergo rigorous machine testing and a 24-month real world testing program before they are available to the public!  With two Red Bull Rampage seasons under its belt, we passionately believe that our customers should never be our testers and nothing beats the patience and knowledge gained during real world testing. The wait is always worth it!\u003c\/p\u003e\u003cp\u003eNot all handlebars are created equal and, in addition to our real-world testing program, all DEITY handlebars undergo a heightened proprietary internal testing standard that measures range of deflection and flex from various angles to mimic true riding conditions.  Instead of solely relying on the information gained from an industry standard test machine, we are producing data at various angles and cycle-testing at higher values than are required, which allows us to put the product through a greater level of stress.\u003c\/p\u003e\u003cp\u003eEach model in the DEITY line is also impact tested to measure flex and sheer strength of the product under load. Heat treated independently from other models to increase strength and consistency by a minimum of 20%, the design of a DEITY handlebar is topped off with our Gradient Butting technology. This technology departs from conventional double butting methods that can create abrupt changes in wall thickness which in turn create stress zones.  From design, machine testing, data analysis, real world abuse, and finally to your door…we take pride in the care and detail we put into our passion.  We do not take the investment from our riding community lightly and that is the reason why our approach to handlebar development is unlike anyone else industry wide.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSpecs include:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe all new Cameron Zink Signature Handlebar, the CZ40!\u003c\/li\u003e\n\u003cli\u003eDesigned for all disciplines from All Mountain, Downhill, Freeride, Trails, and more\u003c\/li\u003e\n\u003cli\u003eFeaturing our proprietary Gradient Butting Technology\u003c\/li\u003e\n\u003cli\u003eFeatures a bead blast finish and bold graphics throughout\u003c\/li\u003e\n\u003cli\u003e800mm width\u003c\/li\u003e\n\u003cli\u003e40mm rise\u003c\/li\u003e\n\u003cli\u003e9.5 degree bend x 4.5 degree upsweep\u003c\/li\u003e\n\u003cli\u003e31.8mm clamping diameter\u003c\/li\u003e\n\u003cli\u003eCut marks to match Zink's preferred widths for Slopestyle, Dirt Jumping, Downhill, and Trail.\u003c\/li\u003e\n\u003cli\u003eWeight: 365 grams\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"CAMO \/ 800MM","offer_id":46130625052896,"sku":"DE26CZ40CM","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"SNOW \/ 800MM","offer_id":46130625085664,"sku":"DE26CZ40SN","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26CZ40_58712.jpg?v=1722632690"},{"product_id":"deity-deftrap-pedals","title":"DEITY DEFTRAP PEDALS","description":"DEITY: \u003cp\u003eOver the past decade, DEITY has developed a reputation for designing industry leading MTB pedals that have created a cult like following and have become the go to choice for flat pedal fanatics. With the addition of the DEFTRAP pedal, we sought to defy the formula of quality X value by revolutionizing the expectations for nylon composite pedals.\u003c\/p\u003e \u003cp\u003eBuilt around a true concave profile that your feet sink into with our signature non-offset symmetrical platform for increased stability behind the spindle, 10 total pins (8 replaceable cr-mo pins and 2 molded pins per side), our tried and true sealed bearings and DU bushing system and top tier nylon and glass fiber composite material creates a pedal that feels unlike anything on the market. With a focus on ride quality, increased foot support, added stability, leading traction and the ability to skim over rocks all offered in 10 colors…the DEFTRAP will challenge you to rebel against the conventional perception that a value pedal cannot rival the best pedals on the market!  Welcome to the DEFTRAP experience.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSPECIFICATIONS\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll-new MTB pedal design inspired by the world-renowned TMAC pedal\u003c\/li\u003e\n\u003cli\u003eInjection Molded Nylon Fiber Composite Body\u003c\/li\u003e\n\u003cli\u003ePremium Nylon Glass Fiber Composite material is 28% stronger than Nylon Composite used by most leading brands\u003c\/li\u003e\n\u003cli\u003eNylon Glass Fiber blend does not get hung up on rocks\u003c\/li\u003e\n\u003cli\u003eNon-offset symmetrical design gives the rider perfect weight distribution across the pedal, creating a very stable platform through rough terrain.\u003c\/li\u003e\n\u003cli\u003eLarge 113mm L x 103mm W footprint\u003c\/li\u003e\n\u003cli\u003eFeaturing a true concave pedal body profile\u003c\/li\u003e\n\u003cli\u003e1.5mm of concave shape in the pedal body (per side)\u003c\/li\u003e\n\u003cli\u003e18mm at the center\u003c\/li\u003e\n\u003cli\u003eBest-in-class 10 pins per side (8 replaceable steel pins, and 2 fixed nylon pins)\u003c\/li\u003e\n\u003cli\u003e2 sealed bearings with oversized DU bushing design is robust and reliable\u003c\/li\u003e\n\u003cli\u003eOpen channeling for optimized mud and snow shedding capabilities\u003c\/li\u003e\n\u003cli\u003eNot the average plastic disposable pedal...the DEFTRAP Pedals are fully sealed, rebuildable, thin, and offer the same or better grip in comparison to a traditional aluminum pedal\u003c\/li\u003e\n\u003cli\u003eBrilliant design for all genres of riding...from Trail, Enduro, Downhill, Dirt Jumping, to commuters\u003c\/li\u003e\n\u003cli\u003eFull color range available in Black, Cement Grey, Red, Orange, Green, Blue, Turquoise, Yellow, Mint, Purple, and Pink options\u003c\/li\u003e\n\u003cli\u003e391 grams per pair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"TURQUOISE","offer_id":56618595549558,"sku":"DE26DFTRPTQ","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":56618595615094,"sku":"DE26DFTRPGN","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":56618595647862,"sku":"DE26DFTRPOR","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK","offer_id":56618595680630,"sku":"DE26DFTRPBK","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":56618595713398,"sku":"DE26DFTRPPU","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26DFTRP_43843.jpg?v=1722632726"},{"product_id":"deity-deftrap-pin-kit","title":"DEITY DEFTRAP PIN KIT","description":"DEITY: \u003cp\u003eNeed replacement pins for your DEFTRAP pedals? One kit will outfit 1 pedal and is available in the stock 10mm length and a shorter 8mm option for those who prefer a \"less-aggressive\" feel. Please note, this pin kit is only compatible with the DEFTRAP pedals.\u003c\/p\u003e  ","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130626330848,"sku":"DE26DFTRPPINKIT","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26DFTRPPINKIT_48218.jpg?v=1722632706"},{"product_id":"deity-deftrap-rebuild-kit","title":"DEITY DEFTRAP REBUILD KIT","description":"DEITY: \u003cp\u003eALL THE PARTS YOU NEED TO REBUILD A DEFTRAP PEDAL (KIT IS ONLY FOR ONE PEDAL):\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2 High Quality Sealed bearings\u003c\/li\u003e\n\u003cli\u003eSplit DU Bushing\u003c\/li\u003e\n\u003cli\u003eBlack Outer Cap \u0026amp; Silver Inner Bearing Preload Cap\u003c\/li\u003e\n\u003cli\u003eRubber Spindle Dust Seal\u003c\/li\u003e\n\u003cli\u003eSpindle Nut\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"DEITY","offers":[{"title":"Default Title","offer_id":46130627510496,"sku":"DE26DFTRPREBUILD","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26DFTRPREBUILD_48210.jpg?v=1722632721"},{"product_id":"deity-flat-trak-pedals","title":"DEITY FLAT TRAK PEDALS","description":"DEITY: \u003cp\u003eThe FLAT TRAK is our thinnest symmetrical, non-offset pedal that we have ever made. If you have a rider looking for clearance, large platform, and ultimate grip this is the pedal.\u003cbr\u003eThe FLAT TRAK has a 113x103 platform. With a 14mm center, and a 14mm outer to get the clearance that the rider needs. The FLAT TRAK comes equipped with 14 pins on the pedal including two pins in the middle of the pedal for added grip. The 1 mm concave is created by the pins, with all outside pins being taller than your pins located in the middle. This ensures that you are locked into the pedal and have ultimate grips to hit those technical trails, and will not slip off. The pins kits will come with short and long pins separated.\u003cbr\u003eOur new FLAT TRAK is offered in 7 acid wash colors. We went with a skeletal design that has a rounded edge to glide off rocks and surfaces smoother. We have wide cut out windows to help shed mud for those wetter conditions.\u003c\/p\u003e \u003cp\u003eThe new FLAT TRAK is a part of the evolution of DEITY. It’s more modern, elegant, sleek, refined, and timeless. The FLAT TRAK has had selected test riders from multiple disciplines (Slope, DJ, and trail riders). This pedal has had phenomenal feedback with riders saying “FLAT TRAK is their favourite pedal they have ridden, period.”\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e110x105mm pedal body\u003c\/li\u003e\n\u003cli\u003eThin 14mm pedal body\u003c\/li\u003e\n\u003cli\u003e1mm Concave Profile\u003c\/li\u003e\n\u003cli\u003e14 dual access loc-tite pins per side\u003c\/li\u003e\n\u003cli\u003eExtruded and machined from 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eDetail chamfering throughout\u003c\/li\u003e\n\u003cli\u003eFull Ano color range available in Black, Red, Purple, Blue, Orange, Silver and Bronze\u003c\/li\u003e\n\u003cli\u003eFeaturing a satin finish and a deep color luster\u003c\/li\u003e\n\u003cli\u003eLasered graphics\u003c\/li\u003e\n\u003cli\u003eFeaturing DEITY’s load distribution system to prevent bearing blowout\u003c\/li\u003e\n\u003cli\u003eNon-offset Symmetrical pedal profile for added foot support and stability\u003c\/li\u003e\n\u003cli\u003eRigorous real world tested for 2 years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":46130629279968,"sku":"DE26FLTTRKBK","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":46130629312736,"sku":"DE26FLTTRKBL","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE","offer_id":46130629345504,"sku":"DE26FLTTRKBZ","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":46130629378272,"sku":"DE26FLTTRKOG","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":46130629411040,"sku":"DE26FLTTRKPU","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":46130629443808,"sku":"DE26FLTTRKRD","price":153.0,"currency_code":"GBP","in_stock":false},{"title":"SILVER","offer_id":46130629476576,"sku":"DE26FLTTRKSV","price":153.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26FLTTRK_64310.jpg?v=1722632741"},{"product_id":"deity-grip-clamps","title":"DEITY GRIP CLAMPS","description":"DEITY: \u003cp\u003e\u003cstrong\u003eDEITY GRIP CLAMPS\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdd some more colour to your DEITY Grips\u003c\/li\u003e\n\u003cli\u003eReplacement for your original black DEITY Grip Clamp\u003c\/li\u003e\n\u003cli\u003eGrip Clamps include a pair of clamps to outfit one pair of DEITY Grips\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e\u003cstrong\u003eColours\u003c\/strong\u003e - Blue, Bronze, Orange, Platinum, Purple, Red, Silver\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"BLUE","offer_id":46130630295776,"sku":"DE26GRCLPBL","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE","offer_id":46130630328544,"sku":"DE26GRCLPPU","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":46130630361312,"sku":"DE26GRCLPRD","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"SILVER","offer_id":46130630394080,"sku":"DE26GRCLPSV","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26GRCLP_48855.jpg?v=1722632752"},{"product_id":"deity-highside-760-aluminium-handlebar-31-8mm-bore-50mm-rise","title":"DEITY HIGHSIDE 760 ALUMINIUM HANDLEBAR 31.8MM BORE, 50MM RISE","description":"DEITY: \u003cp\u003e50mm RISE \/ 760mm WIDTH \/ DIRT JUMP \/ SLOPE\u003c\/p\u003e \u003cp\u003eThe all new HIGHSIDE 760 Handlebar is an homage to style and skill!  DEITY is honored to support some of the most stylish DJ \/ Slopestyle riders in our sport and we continue to push the limits of how design can influence performance.  The DJ\/ Slopestyle ready HIGHSIDE 760 handlebar is the perfect reflection of what listening to our athletes can create and boasts available rises of 50mm and an industry leading rise of 80mm!  This design allows for a stiff, responsive feel that sets the stage to bring your style to life or life to style!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe DJ\/ Slopestyle premier handlebar designed for progression\u003c\/li\u003e\n\u003cli\u003e760mm wide\u003c\/li\u003e\n\u003cli\u003eFeaturing our Exclusive Gradient Butting technology\u003c\/li\u003e\n\u003cli\u003e31.8mm centre bore\u003c\/li\u003e\n\u003cli\u003eFull bead blast finish for increased durability and fatigue resistance\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep and 5 degree upsweep for ultimate comfort\u003c\/li\u003e\n\u003cli\u003eAvailable in black ano finish with graphic options in stealth, red, blue, and orange\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 50mm (323g) and 80mm (334g)\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003eAll new DJ\/ Slopestyle premier handlebar designed for progression\u003c\/li\u003e\n\u003cli\u003e760mm wide\u003c\/li\u003e\n\u003cli\u003eFeaturing our Exclusive Gradient Butting technology\u003c\/li\u003e\n\u003cli\u003e31.8mm center bore\u003c\/li\u003e\n\u003cli\u003eFull bead blast finish for increased durability and fatigue resistance\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep and 5 degree upsweep for ultimate comfort\u003c\/li\u003e\n\u003cli\u003eAvailable in black ano finish with graphic options in stealth, white, red, green, blue, orange and our platinum ano finish with phantom graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 50mm (323g) and 80mm (334g)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 760MM","offer_id":46130631508192,"sku":"DE26HIS50BL","price":77.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE \/ 760MM","offer_id":46130631540960,"sku":"DE26HIS50OR","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 760MM","offer_id":46130631573728,"sku":"DE26HIS50PU","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 760MM","offer_id":46130631606496,"sku":"DE26HIS50RD","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK \/ 760MM","offer_id":46130631639264,"sku":"DE26HIS50ST","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26HIS50ST_48217.jpg?v=1722632764"},{"product_id":"deity-highside-760-aluminium-handlebar-31-8mm-bore-80mm-rise","title":"DEITY HIGHSIDE 760 ALUMINIUM HANDLEBAR 31.8MM BORE, 80MM RISE","description":"DEITY: \u003cp\u003e80mm RISE \/ 760mm WIDTH \/ DIRT JUMP \/ SLOPE\u003c\/p\u003e \u003cp\u003eThe all new HIGHSIDE 760 Handlebar is an homage to style and skill!  DEITY is honored to support some of the most stylish DJ \/ Slopestyle riders in our sport and we continue to push the limits of how design can influence performance.  The DJ\/ Slopestyle ready HIGHSIDE 760 handlebar is the perfect reflection of what listening to our athletes can create and boasts available rises of 50mm and an industry leading rise of 80mm!  This design allows for a stiff, responsive feel that sets the stage to bring your style to life or life to style!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe DJ\/ Slopestyle premier handlebar designed for progression\u003c\/li\u003e\n\u003cli\u003e760mm wide\u003c\/li\u003e\n\u003cli\u003eFeaturing our Exclusive Gradient Butting technology\u003c\/li\u003e\n\u003cli\u003e31.8mm centre bore\u003c\/li\u003e\n\u003cli\u003eFull bead blast finish for increased durability and fatigue resistance\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep and 5 degree upsweep for ultimate comfort\u003c\/li\u003e\n\u003cli\u003eAvailable in black ano finish with graphic options in stealth, red, blue, and orange\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 50mm (323g) and 80mm (334g)\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003eAll new DJ\/ Slopestyle premier handlebar designed for progression\u003c\/li\u003e\n\u003cli\u003e760mm wide\u003c\/li\u003e\n\u003cli\u003eFeaturing our Exclusive Gradient Butting technology\u003c\/li\u003e\n\u003cli\u003e31.8mm center bore\u003c\/li\u003e\n\u003cli\u003eFull bead blast finish for increased durability and fatigue resistance\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep and 5 degree upsweep for ultimate comfort\u003c\/li\u003e\n\u003cli\u003eAvailable in black ano finish with graphic options in stealth, white, red, green, blue, orange and our platinum ano finish with phantom graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 50mm (323g) and 80mm (334g)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 760MM","offer_id":46130632458464,"sku":"DE26HIS80BL","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 760MM","offer_id":46130632491232,"sku":"DE26HIS80OR","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 760MM","offer_id":46130632524000,"sku":"DE26HIS80PU","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 760MM","offer_id":46130632556768,"sku":"DE26HIS80RD","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK \/ 760MM","offer_id":46130632589536,"sku":"DE26HIS80ST","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26HIS80ST_48211.jpg?v=1722632776"},{"product_id":"deity-highside-800-aluminium-handlebar-35mm-bore-50mm-rise","title":"DEITY HIGHSIDE 800 ALUMINIUM HANDLEBAR 35MM BORE, 50MM RISE","description":"DEITY: \u003cp\u003eThe HIGHSIDE 35 Handlebar is an homage to style and skill and is now available in a 35mm diameter and in an 800mm width!  DEITY is honored to support some of the most stylish DJ \/ Slopestyle riders in our sport and we continue to push the limits of how design can influence performance.  The DJ\/ Slopestyle ready HIGHSIDE 35\/OS handlebar is the perfect reflection of what listening to our athletes can create and boasts available rises of 50mm and an industry leading rise of 80mm!  This design allows for a stiff, responsive feel that sets the stage to bring your style to life or life to style! But it does not stop there...with riders needing higher rises to satiate the need for added comfort, the HIGHSIDE has become the go to handlebar for riders looking to sit more upright, alleviate back pain, or simply set themselves into a more comfortable riding position.  Add miles to your ride and keep that body feeling fresh for the next day!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe DJ\/ Slopestyle premier handlebar designed for progression\u003c\/li\u003e\n\u003cli\u003e800mm wide\u003c\/li\u003e\n\u003cli\u003eFeaturing our Exclusive Gradient Butting technology\u003c\/li\u003e\n\u003cli\u003e35mm center bore\u003c\/li\u003e\n\u003cli\u003eFull bead blast finish for increased durability and fatigue resistance\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep and 5 degree upsweep for ultimate comfort\u003c\/li\u003e\n\u003cli\u003eAvailable in black ano finish with graphic options in stealth, white, red, bronze, turq, blue, and orange\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 50mm (365g) and 80mm (375g)\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"DEITY","offers":[{"title":"BRONZE \/ 800MM","offer_id":46130633146592,"sku":"DE26HISOS50BZ","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 800MM","offer_id":46130633212128,"sku":"DE26HISOS50OG","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 800MM","offer_id":46130633244896,"sku":"DE26HISOS50PU","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 800MM","offer_id":46130633277664,"sku":"DE26HISOS50RD","price":77.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130633310432,"sku":"DE26HISOS50ST","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26HISOS50_49405.jpg?v=1722632785"},{"product_id":"deity-highside-800-aluminium-handlebar-35mm-bore-80mm-rise","title":"DEITY HIGHSIDE 800 ALUMINIUM HANDLEBAR 35MM BORE, 80MM RISE","description":"DEITY: \u003cp\u003eThe HIGHSIDE 35 Handlebar is an homage to style and skill and is now available in a 35mm diameter and in an 800mm width!  DEITY is honored to support some of the most stylish DJ \/ Slopestyle riders in our sport and we continue to push the limits of how design can influence performance.  The DJ\/ Slopestyle ready HIGHSIDE 35\/OS handlebar is the perfect reflection of what listening to our athletes can create and boasts available rises of 50mm and an industry leading rise of 80mm!  This design allows for a stiff, responsive feel that sets the stage to bring your style to life or life to style! But it does not stop there...with riders needing higher rises to satiate the need for added comfort, the HIGHSIDE has become the go to handlebar for riders looking to sit more upright, alleviate back pain, or simply set themselves into a more comfortable riding position.  Add miles to your ride and keep that body feeling fresh for the next day!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe DJ\/ Slopestyle premier handlebar designed for progression\u003c\/li\u003e\n\u003cli\u003e800mm wide\u003c\/li\u003e\n\u003cli\u003eFeaturing our Exclusive Gradient Butting technology\u003c\/li\u003e\n\u003cli\u003e35mm center bore\u003c\/li\u003e\n\u003cli\u003eFull bead blast finish for increased durability and fatigue resistance\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep and 5 degree upsweep for ultimate comfort\u003c\/li\u003e\n\u003cli\u003eAvailable in black ano finish with graphic options in stealth, white, red, bronze, turq, blue, and orange\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 50mm (365g) and 80mm (375g)\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130634129632,"sku":"DE26HISOS80BL","price":77.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE \/ 800MM","offer_id":46130634162400,"sku":"DE26HISOS80BZ","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 800MM","offer_id":46130634195168,"sku":"DE26HISOS80OG","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 800MM","offer_id":46130634227936,"sku":"DE26HISOS80PU","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 800MM","offer_id":46130634260704,"sku":"DE26HISOS80RD","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"STEALTH \/ 800MM","offer_id":46130634293472,"sku":"DE26HISOS80ST","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26HISOS80_49408.jpg?v=1722632795"},{"product_id":"deity-intake-direct-mount-stem-31-8mm-clamp","title":"DEITY INTAKE DIRECT MOUNT STEM 31.8MM CLAMP","description":"DEITY: \u003cp\u003e31.8mm CLAMP \/ 50mm LENGTH \/ 100% BADASS\u003c\/p\u003e \u003cp\u003eDEITY’s all new INTAKE DIRECT MOUNT DH Stem takes machining and flow to another level!  It is the perfect analogy for the direction DEITY is going and we’ve left no stone unturned with all the designs we offer today.  Yet another premium race good designed to make your kit look amazing and perform even better, the INTAKE DM stem is available in a 31.8mm bore and, like it’s counterpart the INTAKE 35mm DM Stem, it utilizes a 3-piece design for ease of installation and a super stiff set-up.  This DEITY design is the culmination of form and function and hit’s the sweet spot for your cockpit!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDIRT MAG Top 100 Product!\u003c\/li\u003e\n\u003cli\u003eFeaturing a 50mm reach\u003c\/li\u003e\n\u003cli\u003eZero degree rise to keep you low and in control\u003c\/li\u003e\n\u003cli\u003eCNC Machined from a solid block of aluminium\u003c\/li\u003e\n\u003cli\u003eBoxxer Standard platform\u003c\/li\u003e\n\u003cli\u003e7075 T73 Aluminium\u003c\/li\u003e\n\u003cli\u003eAvailable in NEW two tome black high polished ano finish - Black Edition\u003c\/li\u003e\n\u003cli\u003e31.8mm bore clamp for the perfect complement to our new BLACKLABEL 800 Handlebar\u003c\/li\u003e\n\u003cli\u003e69mm wide clamping platform for an incredibly stiff front end\u003c\/li\u003e\n\u003cli\u003eAlso available in a 35mm version… our INTAKE 35 DM Stem\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003e146 grams\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003eAll New INTAKE DM Stem brings impeccable style and strength to your DH kit!\u003c\/li\u003e\n\u003cli\u003eDIRT MAG Top 100 Product for 2018!\u003c\/li\u003e\n\u003cli\u003eFeaturing a 50mm reach\u003c\/li\u003e\n\u003cli\u003eZero degree rise to keep you low and in control\u003c\/li\u003e\n\u003cli\u003eCNC Machined from a solid block of aluminum\u003c\/li\u003e\n\u003cli\u003eBoxxer Standard platform\u003c\/li\u003e\n\u003cli\u003e7075 T73 Aluminum\u003c\/li\u003e\n\u003cli\u003eAvailable in high polished black ano finish\u003c\/li\u003e\n\u003cli\u003eGraphic choice of stealth, white, red, green, blue, orange and our platinum ano finish with phantom graphics\u003c\/li\u003e\n\u003cli\u003e31.8mm bore clamp for the perfect complement to our new BLACKLABEL 800 Handlebar\u003c\/li\u003e\n\u003cli\u003e69mm wide clamping platform for an incredibly stiff front end\u003c\/li\u003e\n\u003cli\u003eAlso available in a 35mm version… our new INTAKE 35 DM Stem\u003c\/li\u003e\n\u003cli\u003eCovered by our Limited Lifetime Warranty and Lifetime Crash Replacement Policy\u003c\/li\u003e\n\u003cli\u003e146 grams\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK EDITION \/ 31.8MM","offer_id":46130634916064,"sku":"DE26INTBK","price":104.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26INT_48219.jpg?v=1722632804"},{"product_id":"deity-knuckleduster-grips","title":"DEITY KNUCKLEDUSTER GRIPS","description":"DEITY: \u003cp\u003eTHE DEFINITION OF FUNCTION AND DETAIL\u003c\/p\u003e \u003cp\u003eThe grip of choice for World Cup style assassin and gloveless wonder, Sam Blenkinsop, the KNUCKLEDUSTER embodies our attention to detail and our focus on function!  Taking a risk and thinking outside the box is where DEITY thrives and these are certainly case in point!  Not only have we developed our TRC rubber blend that gives you remarkable grip with incredible durability, the KNUCKLEDUSTER also features a tapered internal sleeve that you have to tap onto your handlebar for full engagement.  This tapered sleeve feels like it is already locked into place once fully tapped onto the bar and coupled with a single bolt lock-on clamp, you will not develop any play.  The body of the grip combines the best elements of a half-waffle, mushroom ribbing, and an ergo feel in a stunning package.  Featuring a mushroom pattern to minimize vibration, the true magic of the KNUCKLEDUSTER lies in the V channel chevron ribs that ergonomically fill the swell of your palm and then seamlessly transition to a recessed half waffle on the underside. Why is this magic?  All half waffle patterns are outboard and are notorious for creating hot spots on long rides.  By designing the top to seamlessly transition to a recessed half waffle pattern, your fingers sit perfectly into the grip and allow you full control even in the roughest of conditions without being plagued by hot spots or blisters. The KNUCKLEDUSTER grips truly are an “all day grip” that allow you to keep it Pinned Wide Open at all times!\u003cbr\u003e\u003cbr class=\"Apple-interchange-newline\"\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe new benchmark in grip design\u003c\/li\u003e\n\u003cli\u003eDIRT MAG Top 100 Product for 2018!\u003c\/li\u003e\n\u003cli\u003eFeaturing DEITY TRC rubber compound for exceptional durability\u003c\/li\u003e\n\u003cli\u003eTapered inner sleeve to insure perfect contact with the handlebar\u003c\/li\u003e\n\u003cli\u003eSingle clamp design with forward facing bolts that feature loc-tite\u003c\/li\u003e\n\u003cli\u003eLasered black ano 6061 T6 aluminum clamps\u003c\/li\u003e\n\u003cli\u003eShort and wide rib design for added comfort with no side to side play\u003c\/li\u003e\n\u003cli\u003eHalf waffle recessed design for added control without hot spots\u003c\/li\u003e\n\u003cli\u003eChevron v-channel design for your palm swell to give an ergonomic feel\u003c\/li\u003e\n\u003cli\u003eSeamless transition through the end of grip for comfort\u003c\/li\u003e\n\u003cli\u003e132mm length with 32mm outer diameter\u003c\/li\u003e\n\u003cli\u003eIntended use: All MTN \/ Enduro \/ DJ \/ Slopestyle and DH\u003c\/li\u003e\n\u003cli\u003eFull color range available in black, stealth, red, green, blue and orange\u003c\/li\u003e\n\u003cli\u003e101 grams for the set\u003c\/li\u003e\n\u003cli\u003eINSTALLATION TIP: To fully and properly install your KNUCKLEDUSTER grip due to the tapered inner sleeve...make certain to whack the end of the grip 3 times with the palm of your hand until the grip fully seats onto the handlebar and finish the install by tightening the hardware to the specs listed on the packaging.\u003c\/li\u003e\n\u003cli\u003eVITAL MTB REVIEW - 4.5\/5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":46130636030176,"sku":"DE26KNLBK","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":46130636062944,"sku":"DE26KNLBL","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"GUM","offer_id":46130636095712,"sku":"DE26KNLGM","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":46130636128480,"sku":"DE26KNLGN","price":19.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE","offer_id":46130636161248,"sku":"DE26KNLOR","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"PINK","offer_id":46130636194016,"sku":"DE26KNLPK","price":19.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE","offer_id":46130636226784,"sku":"DE26KNLPU","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":46130636259552,"sku":"DE26KNLRD","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"STEALTH","offer_id":46130636292320,"sku":"DE26KNLST","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE","offer_id":46130636325088,"sku":"DE26KNLTQ","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26KNL_37824.jpg?v=1722632819"},{"product_id":"deity-lockjaw-grips","title":"DEITY LOCKJAW GRIPS","description":"DEITY: \u003cp\u003e\u003cstrong\u003e32mm OD  \/\/\/  Deep Dish Diamond + Recessed Half Waffle  \/\/\/  TRC+ rubber blend\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll-new TRC+ Kevlar infused rubber compound is extremely tacky, yet remains durable\u003c\/li\u003e\n\u003cli\u003eDeep Dish Diamond pattern on top of grip provides unrivalled cushioning without compromising responsiveness and control\u003c\/li\u003e\n\u003cli\u003eRecessed half waffle design on underside of grip adds control without creating hot spots\u003c\/li\u003e\n\u003cli\u003eSeamless transitions create a friction free feeling throughout the grip\u003c\/li\u003e\n\u003cli\u003eLaunch Pad surface on inner underbelly of the grip provides a smooth, grippy cushioned area for your thumb to rest on\u003c\/li\u003e\n\u003cli\u003eTapered inner sleeve to ensure a snug interface with the handlebar\u003c\/li\u003e\n\u003cli\u003eSingle clamp design with forward facing bolts that are pre-coated with Loctite\u003c\/li\u003e\n\u003cli\u003eLasered black anodized 6061 T6 aluminium clamps\u003c\/li\u003e\n\u003cli\u003e32mm outside diameter, 132mm length\u003c\/li\u003e\n\u003cli\u003eFull colour range available in black, stealth, red, orange, green, blue, turquoise, purple, pink, and gum options.\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"DEITY","offers":[{"title":"BLACK","offer_id":56618594926966,"sku":"DE26LKJAWBK","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":56618594959734,"sku":"DE26LKJAWBL","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"GUM","offer_id":56618594992502,"sku":"DE26LKJAWGM","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":56618595025270,"sku":"DE26LKJAWGN","price":19.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE","offer_id":56618595058038,"sku":"DE26LKJAWOR","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":56618595090806,"sku":"DE26LKJAWPU","price":19.0,"currency_code":"GBP","in_stock":false},{"title":"RED","offer_id":56618595123574,"sku":"DE26LKJAWRD","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"STEALTH","offer_id":56618595156342,"sku":"DE26LKJAWST","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE","offer_id":56618595189110,"sku":"DE26LKJAWTQ","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26LKJAW_43845.jpg?v=1722632833"},{"product_id":"deity-megattack-grips","title":"DEITY MEGATTACK GRIPS","description":"DEITY: \u003cp\u003eThe MEGATTACK is the largest grip in our line designed for those riders needing more to push their Limit. When setting out to create MEGATTACK we wanted to ensure we were not just creating an oversized grip, but a grip that embodies our three distinct characteristics – strength, function, and attention to detail.\u003cbr\u003eLooking at Function, the MEGATTACK merges elements of our acclaimed LOCKJAW, KNUCKLEDUSTER, and SUPRACUSH to create the benchmark for a true technical large profile grip.\u003cbr\u003eThrough years of testing on WC tracks with riders such as Ben Cathro, we have refined what a large grip means and are ready to present the MEGATTACK to those riders in need.\u003c\/p\u003e \u003cp\u003eThe question raised is how do we offset the extra material and potential wandery feeling?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep Dish diamond pattern with shorter pillows. To offset the wandering feeling.\u003c\/li\u003e\n\u003cli\u003eRecessed half waffle that locks fingers in, taking load off palm and makes the grip feel like it’s a part of your hand.\u003c\/li\u003e\n\u003cli\u003eThe mushroom ribbing TRC + compound gives your thumb joint enough range of movement to prevent hot spots.\u003c\/li\u003e\n\u003cli\u003ePerfect for those riders with hands wanting a technical feel.\u003c\/li\u003e\n\u003cli\u003eRedesigned clamp that offers a tapered look\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe true high performance grip for large hands is here!\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e36mm outer diameter\u003c\/li\u003e\n\u003cli\u003eLonger 140mm length for proportional fit\u003c\/li\u003e\n\u003cli\u003eDEITY’s exclusive TRC+ compound for exceptional durability and increased grip\u003c\/li\u003e\n\u003cli\u003ePurpose built, performance oriented grip for larger hands\u003c\/li\u003e\n\u003cli\u003eSingle lasered black ano 6061 T6 aluminum clamps with forward facing bolts\u003c\/li\u003e\n\u003cli\u003eTapered inner sleeve to ensure perfect contact with the handlebar\u003c\/li\u003e\n\u003cli\u003eMEGATTACK grip clamps ensure smooth transition from clamp to grip body\u003c\/li\u003e\n\u003cli\u003eRigorous real world tested for 2 years\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":56618594894198,"sku":"DE26MGTKBK","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26MGTK_63768.jpg?v=1722632836"},{"product_id":"deity-presta-valve-caps","title":"DEITY PRESTA VALVE CAPS","description":"DEITY: \u003cul\u003e\n\u003cli\u003ePresta Valve\u003c\/li\u003e\n\u003cli\u003eCNC Machined from 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eKnurled body for added grip\u003c\/li\u003e\n\u003cli\u003eSold as a pair\u003c\/li\u003e\n\u003cli\u003eUpgrade your plastic caps with some style!\u003c\/li\u003e\n\u003cli\u003eWeight: So light they will not register on our scale\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"DEITY","offers":[{"title":"BLACK","offer_id":56618594632054,"sku":"DE26PRESTABLK","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":56618594664822,"sku":"DE26PRESTABLU","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE","offer_id":56618594697590,"sku":"DE26PRESTABZ","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":56618594730358,"sku":"DE26PRESTAORG","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":56618594763126,"sku":"DE26PRESTAPUR","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":56618594795894,"sku":"DE26PRESTARED","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26PRESTA_37832.jpg?v=1745423897"},{"product_id":"deity-racepoint-aluminium-handlebar-35mm-bore-25mm-rise","title":"DEITY RACEPOINT ALUMINIUM HANDLEBAR 35MM BORE, 25MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e25mm RISE \/ 810mm WIDTH \/ DH \/ ENDURO \/ ALL MTN\u003c\/p\u003e\n\u003cp\u003eDuring the development of the DEITY 35mm bore handlebar range, we asked ourselves if the added size of a 35mm bar could truly provide tangible ride quality improvements for riders. Through years of testing and refinements with our gradient butting technology, which allows us to perfectly tune the wall thickness of the handlebar from end to end with no abrupt transitions like traditionally butted handlebars. We have achieved a ride quality that blows away the other 35mm bore handlebars on the market.\u003c\/p\u003e\n\u003cp\u003eWith damping and compliance qualities just like our 31.8mm handlebars like the BLACKLABEL, and a robust centre bore area which provides a boost in torsional stiffness for precision cornering and tracking, the new RACEPOINT handlebar will have you at the sharp end of the results sheet on race day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWidth: 810mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam. 35mm\u003c\/li\u003e\n\u003cli\u003eRise 25mm \/ 38mm\u003c\/li\u003e\n\u003cli\u003eWeight: 327g \/ 330g.\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 810MM","offer_id":46130639274208,"sku":"DE26RCPT25BL","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE \/ 810MM","offer_id":46130639306976,"sku":"DE26RCPT25BZ","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 810MM","offer_id":46130639339744,"sku":"DE26RCPT25OG","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 810MM","offer_id":46130639372512,"sku":"DE26RCPT25PU","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 810MM","offer_id":46130639405280,"sku":"DE26RCPT25RD","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 810MM","offer_id":46130639438048,"sku":"DE26RCPT25ST","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE \/ 810MM","offer_id":46130639470816,"sku":"DE26RCPT25TQ","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26RCPT25_37754.jpg?v=1722632858"},{"product_id":"deity-racepoint-aluminium-handlebar-35mm-bore-38mm-rise","title":"DEITY RACEPOINT ALUMINIUM HANDLEBAR 35MM BORE, 38MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e38mm RISE \/ 810mm WIDTH \/ DH \/ ENDURO \/ ALL MTN\u003c\/p\u003e\n\u003cp\u003eDuring the development of the DEITY 35mm bore handlebar range, we asked ourselves if the added size of a 35mm bar could truly provide tangible ride quality improvements for riders. Through years of testing and refinements with our gradient butting technology, which allows us to perfectly tune the wall thickness of the handlebar from end to end with no abrupt transitions like traditionally butted handlebars. We have achieved a ride quality that blows away the other 35mm bore handlebars on the market.\u003c\/p\u003e\n\u003cp\u003eWith damping and compliance qualities just like our 31.8mm handlebars like the BLACKLABEL, and a robust centre bore area which provides a boost in torsional stiffness for precision cornering and tracking, the new RACEPOINT handlebar will have you at the sharp end of the results sheet on race day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWidth: 810mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam. 35mm\u003c\/li\u003e\n\u003cli\u003eRise 25mm \/ 38mm\u003c\/li\u003e\n\u003cli\u003eWeight: 327g \/ 330g\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BRONZE \/ 810MM","offer_id":46130640388320,"sku":"DE26RCPT38BZ","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 810MM","offer_id":46130640421088,"sku":"DE26RCPT38OG","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 810MM","offer_id":46130640453856,"sku":"DE26RCPT38PU","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 810MM","offer_id":46130640486624,"sku":"DE26RCPT38RD","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 810MM","offer_id":46130640519392,"sku":"DE26RCPT38ST","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 810MM","offer_id":46227306578144,"sku":null,"price":82.0,"currency_code":"GBP","in_stock":false},{"title":"Turquiose \/ 810MM","offer_id":46227306938592,"sku":null,"price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26RCPT38_37761_b39c5b9e-6d15-406a-a68c-19f6aa39f809.jpg?v=1722632870"},{"product_id":"deity-ridgeline-aluminium-handlebar-35mm-bore-15mm-rise","title":"DEITY RIDGELINE ALUMINIUM HANDLEBAR 35MM BORE, 15MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e15mm RISE \/ 800mm WIDTH \/ TRAIL \/ ENDURO \/ ALL MTN\u003c\/p\u003e\n\u003cp\u003eAt the heart of mountain biking is the desire for new adventure and experiences, this passion drives all that we do, so designing the all new RIDGELINE aluminium trail handlebar was a dream come true, our goal was to create the perfect trail bar that disappears beneath you while encouraging you to chase the adventure. We precisely targeted lower rise options for a more efficient and aggressive position on the bike. To do this, we took an oversized 35mm bore platform and dispersed the load over an 800mm width.\u003c\/p\u003e\n\u003cp\u003eIt was critical for us to keep the weight down without sacrificing strength, this is where our unique, proprietary gradient butting technology shines and gives DEITY the upper hand, allowing us to remove excess material in areas of less stress and fatigue, which alleviates the harsh, unforgiving ride felt in other 35mm bore handlebars on the market. We then add material to areas of grater stress and fatigue to increase the long-term strength and durability, giving you more confidence to chase new experiences and adventure father.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 7075 T73 Aluminium\u003c\/li\u003e\n\u003cli\u003eWidth: 800mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam.: 35mm\u003c\/li\u003e\n\u003cli\u003eRise: 15mm\/25mm\u003c\/li\u003e\n\u003cli\u003eWeight: 303g\/306g\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130641371360,"sku":"DE26RDGLN15BL","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE \/ 800MM","offer_id":46130641436896,"sku":"DE26RDGLN15OG","price":70.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130641535200,"sku":"DE26RDGLN15ST","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE \/ 800MM","offer_id":46130641567968,"sku":"DE26RDGLN15TQ","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26RDGLN15_37769.jpg?v=1722632884"},{"product_id":"deity-ridgeline-aluminium-handlebar-35mm-bore-25mm-rise","title":"DEITY RIDGELINE ALUMINIUM HANDLEBAR 35MM BORE, 25MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e25mm RISE \/ 800mm WIDTH \/ TRAIL \/ ENDURO \/ ALL MTN\u003c\/p\u003e\n\u003cp\u003eAt the heart of mountain biking is the desire for new adventure and experiences, this passion drives all that we do, so designing the all new RIDGELINE aluminium trail handlebar was a dream come true, our goal was to create the perfect trail bar that disappears beneath you while encouraging you to chase the adventure. We precisely targeted lower rise options for a more efficient and aggressive position on the bike. To do this, we took an oversized 35mm bore platform and dispersed the load over an 800mm width.\u003c\/p\u003e\n\u003cp\u003eIt was critical for us to keep the weight down without sacrificing strength, this is where our unique, proprietary gradient butting technology shines and gives DEITY the upper hand, allowing us to remove excess material in areas of less stress and fatigue, which alleviates the harsh, unforgiving ride felt in other 35mm bore handlebars on the market. We then add material to areas of grater stress and fatigue to increase the long-term strength and durability, giving you more confidence to chase new experiences and adventure father.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 7075 T73 Aluminium\u003c\/li\u003e\n\u003cli\u003eWidth: 800mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam.: 35mm\u003c\/li\u003e\n\u003cli\u003eRise: 15mm\/25mm\u003c\/li\u003e\n\u003cli\u003eWeight: 303g\/306g\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130643173600,"sku":"DE26RDGLN25BL","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE \/ 800MM","offer_id":46130643206368,"sku":"DE26RDGLN25BZ","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE \/ 800MM","offer_id":46130643239136,"sku":"DE26RDGLN25OG","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 800MM","offer_id":46130643271904,"sku":"DE26RDGLN25PU","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 800MM","offer_id":46130643304672,"sku":"DE26RDGLN25RD","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130643337440,"sku":"DE26RDGLN25ST","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"TURQUOISE \/ 800MM","offer_id":46130643370208,"sku":"DE26RDGLN25TQ","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26RDGLN25_37777.jpg?v=1722632898"},{"product_id":"deity-supracush-grips","title":"DEITY SUPRACUSH GRIPS","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e34mm OD  \/\/\/  Deep Dish Diamond  \/\/\/  TRC+ rubber blend\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll-new TRC+ Kevlar infused rubber compound is extremely tacky, yet durable\u003c\/li\u003e\n\u003cli\u003eDeep Dish Diamond pattern provides unrivalled cushioning without compromising responsiveness and control\u003c\/li\u003e\n\u003cli\u003eTapered inner sleeve to ensure a snug interface with the handlebar\u003c\/li\u003e\n\u003cli\u003eSingle clamp design with forward facing bolts that are pre-coated with Loctite\u003c\/li\u003e\n\u003cli\u003eLasered black anodized 6061 T6 aluminium clamps\u003c\/li\u003e\n\u003cli\u003eLarger 34mm outside diameter for supreme comfort, 133mm length\u003c\/li\u003e\n\u003cli\u003eFull colour range available in black, stealth, red, orange, green, blue, turquoise, purple, pink, and gum options\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":56618594304374,"sku":"DE26SCUSHBK","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":56618594337142,"sku":"DE26SCUSHBL","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"GUM","offer_id":56618594369910,"sku":"DE26SCUSHGM","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":56618594402678,"sku":"DE26SCUSHGN","price":19.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE","offer_id":56618594435446,"sku":"DE26SCUSHOR","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":56618594533750,"sku":"DE26SCUSHRD","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SCUSH_43101.jpg?v=1722632916"},{"product_id":"deity-skywire-carbon-handlebar-35mm-bore-15mm-rise","title":"DEITY SKYWIRE CARBON HANDLEBAR 35MM BORE, 15MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e15mm RISE \/ 800mm WIDTH \/ TRAIL \/ ENDURO \/ ALL MTN\u003c\/p\u003e\n\u003cp\u003eAfter years of research and development in our quest to perfect the 35mm bore handlebar, DEITY has created the best feeling line of carbon handlebars to date. Gone are the days of blown out hands and arm pump after a day of riding on your 35mm bore handlebars.\u003c\/p\u003e\n\u003cp\u003eIt’s no secret that our industry is notorious for ever-changing standards just for the sake of new sales, but DEITY has never believed in creating new products unless it improves the rider’s experience. Because of this, we aren’t always the first ones to jump on a new trend… we’ll never make our customers our test subjects, and we have taken the time to find out exactly how the 35mm bore application can be optimized to benefit riders.\u003c\/p\u003e\n\u003cp\u003eWe challenge you to experience the difference on the all-new SKYWIRE carbon trail handlebar, perfectly built at 800mm wide with 15mm and 25mm rise options for the perfect custom fit. Get out there and find your next challenge… the sky is the limit!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Unidirectional Carbon\u003c\/li\u003e\n\u003cli\u003eWidth: 800mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam.: 35mm\u003c\/li\u003e\n\u003cli\u003eRise: 15mm\/25mm\u003c\/li\u003e\n\u003cli\u003eWeight: 222g\/226g\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130646548704,"sku":"DE26SKWR15BL","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE \/ 800MM","offer_id":46130646581472,"sku":"DE26SKWR15BZ","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"CHROME \/ 800MM","offer_id":46130646614240,"sku":"DE26SKWR15CH","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"GREEN \/ 800MM","offer_id":46130646647008,"sku":"DE26SKWR15GN","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE \/ 800MM","offer_id":46130646679776,"sku":"DE26SKWR15OG","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 800MM","offer_id":46130646712544,"sku":"DE26SKWR15PU","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 800MM","offer_id":46130646745312,"sku":"DE26SKWR15RD","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 800MM","offer_id":46130646778080,"sku":"DE26SKWR15ST","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"TURQUOISE \/ 800MM","offer_id":46130646810848,"sku":"DE26SKWR15TQ","price":119.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SKWR15_37735.jpg?v=1722632932"},{"product_id":"deity-skywire-carbon-handlebar-35mm-bore-25mm-rise","title":"DEITY SKYWIRE CARBON HANDLEBAR 35MM BORE, 25MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e25mm RISE \/ 800mm WIDTH \/ TRAIL \/ ENDURO \/ ALL MTN\u003c\/p\u003e\n\u003cp\u003eAfter years of research and development in our quest to perfect the 35mm bore handlebar, DEITY has created the best feeling line of carbon handlebars to date. Gone are the days of blown out hands and arm pump after a day of riding on your 35mm bore handlebars.\u003c\/p\u003e\n\u003cp\u003eIt’s no secret that our industry is notorious for ever-changing standards just for the sake of new sales, but DEITY has never believed in creating new products unless it improves the rider’s experience. Because of this, we aren’t always the first ones to jump on a new trend… we’ll never make our customers our test subjects, and we have taken the time to find out exactly how the 35mm bore application can be optimized to benefit riders.\u003c\/p\u003e\n\u003cp\u003eWe challenge you to experience the difference on the all-new SKYWIRE carbon trail handlebar, perfectly built at 800mm wide with 15mm and 25mm rise options for the perfect custom fit. Get out there and find your next challenge… the sky is the limit!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Unidirectional Carbon\u003c\/li\u003e\n\u003cli\u003eWidth: 800mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam.: 35mm\u003c\/li\u003e\n\u003cli\u003eRise: 15mm\/25mm\u003c\/li\u003e\n\u003cli\u003eWeight: 222g\/226g\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 800MM","offer_id":46130647859424,"sku":"DE26SKWR25BL","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE \/ 800MM","offer_id":46130647892192,"sku":"DE26SKWR25BZ","price":159.0,"currency_code":"GBP","in_stock":false},{"title":"CHROME \/ 800MM","offer_id":46130647924960,"sku":"DE26SKWR25CH","price":159.0,"currency_code":"GBP","in_stock":false},{"title":"ORANGE \/ 800MM","offer_id":46130647957728,"sku":"DE26SKWR25OG","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE \/ 800MM","offer_id":46130647990496,"sku":"DE26SKWR25PU","price":159.0,"currency_code":"GBP","in_stock":false},{"title":"RED \/ 800MM","offer_id":46130648023264,"sku":"DE26SKWR25RD","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"STEALTH \/ 800MM","offer_id":46130648056032,"sku":"DE26SKWR25ST","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE \/ 800MM","offer_id":46130648088800,"sku":"DE26SKWR25TQ","price":124.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SKWR25_37744.jpg?v=1722632947"},{"product_id":"deity-skyline-787-aluminium-handlebar-31-8mm-bore-25mm-rise","title":"DEITY SKYLINE 787 ALUMINIUM HANDLEBAR 31.8MM BORE, 25MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e25mm RISE \/ 787mm WIDTH \/ ALL MTN \/ ENDURO \u003c\/p\u003e\n\u003cp\u003eDEITY’s expanded aluminum handlebar line now includes the all new SKYLINE 787 All MTN \/ Enduro \/ Trail handlebar.  We’ve taken all of our experience in developing the strongest handlebars and implemented a featherweight version to bring DEITY to the top of the mountain!  Utilizing our trade secret Gradient Butting Technology, while investing the time and cost to properly heat treat each handlebar model individually, we are able to deliver the lightest premium DEITY aluminum handlebar in the line.  Most manufacturers don’t take the time or absorb the cost to heat treat a single production handlebar model separately from other models. Nevertheless, the resulting 20% increase in strength in all of our aluminum handlebars is just one of the many reasons we go the extra mile at any cost to allow you to climb – descend – repeat!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe all new DEITY All MTN \/ Enduro \/ Trail handlebar\u003c\/li\u003e\n\u003cli\u003e787mm wide\u003c\/li\u003e\n\u003cli\u003eThe SKYLINE handlebar is our lightest aluminum bar\u003c\/li\u003e\n\u003cli\u003eUltra-sleek two tone bead blast and polished ano finish for incredible detailing and durability\u003c\/li\u003e\n\u003cli\u003eCustom Gradient Butted 7075 T73 aluminum\u003c\/li\u003e\n\u003cli\u003eFeaturing a 31.8mm bore for lightweight performance and strength\u003c\/li\u003e\n\u003cli\u003eFeatures measured cut marks and center alignment detail\u003c\/li\u003e\n\u003cli\u003e9 degree bend \/ backsweep by 5 degree upsweep\u003c\/li\u003e\n\u003cli\u003eBlack ano finish with stealth, white, red, green, blue or orange graphics, and platinum ano finish with phantom graphics\u003c\/li\u003e\n\u003cli\u003eCovered by our Lifetime Crash Replacement Policy to the original owner\u003c\/li\u003e\n\u003cli\u003eAvailable in both 15mm (290gm) and 25mm (296gm) versions.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE \/ 787MM","offer_id":46130649071840,"sku":"DE26SKY25BL","price":70.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 787MM","offer_id":46130649170144,"sku":"DE26SKY25ST","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE \/ 787MM","offer_id":46130649202912,"sku":"DE26SKY25TQ","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SKY25_37798.jpg?v=1722632962"},{"product_id":"deity-slimfit-grips","title":"DEITY SLIMFIT GRIPS","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003eThe perfect compliment to our DEITY line of grips, the SLIMFIT are a Mountain Biker’s dream and the thinnest DEITY grip we have made to date!  Built around a smart tapered internal sleeve that eliminates any chance for play once fully tapped onto your handlebar and coupled with the single bolt lock-on clamp, the DEITY line of grips leave no detail unexplored.  Featuring our dynamic TRC+ rubber blend that delivers an incredibly resilient tactile performance for improved durability with an amazing feel right out of the packaging, the SLIMFIT is not only thin, but is also comfortable, sticky, and amazing for riders looking for a thin grip or technical feel.\u003c\/p\u003e\n\u003cp\u003eA diamond pattern is a beloved texture for a MTB grip and is often used, but rarely maximized. Featuring a 30.5mm outer diameter, the body of the SLIMFIT seamlessly transitions to the end of the grip allowing you the room to stretch out on epic climbs, to maximize every mm of available grip, and to avoid having to have your hands on metal clamps.  Available in a perfect match to all of our color offerings and featuring a debossed 3D DEITY Icon capped end for subtle style, the SLIMFIT delivers unmatched traction, durability, comfort, and class...all in a thin package!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe thinnest DEITY grip to date\u003c\/li\u003e\n\u003cli\u003eFeaturing soft DEITY TRC+ rubber compound for durability and increased grip\u003c\/li\u003e\n\u003cli\u003eTapered inner sleeve to ensure perfect contact with the handlebar\u003c\/li\u003e\n\u003cli\u003eSingle clamp design with forward facing bolts that feature loc-tite\u003c\/li\u003e\n\u003cli\u003eLasered black ano 6061 T6 aluminum clamps\u003c\/li\u003e\n\u003cli\u003eSeamless transition through the end of the grip for comfort and full range of control\u003c\/li\u003e\n\u003cli\u003eDiamond pattern wraps around the end of the grip\u003c\/li\u003e\n\u003cli\u003e133.75mm length with a 30.5mm outer diameter\u003c\/li\u003e\n\u003cli\u003eIntended use: All MTN \/ Enduro \/ DJ \/ Slopestyle and DH\u003c\/li\u003e\n\u003cli\u003eFull colour range available in Black, Stealth, Red, Green, Blue, Orange, Turq, Gum, Pink \u0026amp; Purple\u003c\/li\u003e\n\u003cli\u003e96 grams for the set\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eINSTALLATION TIP: To fully and properly install your SLIMFIT grip due to the tapered inner sleeve...make certain to whack the end of the grip 3 times with the palm of your hand until the grip fully seats onto the handlebar. If you find the fit is a bit tight due to your particular handlebar, a small amount of Isopropyl Alcohol can work wonders for lubrication. Finish the install by tightening the hardware to the specs listed on the packaging\u003c\/p\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":46130650808544,"sku":"DE26SLMFTBK","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":46130650841312,"sku":"DE26SLMFTBL","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"GUM","offer_id":46130650874080,"sku":"DE26SLMFTGM","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":46130650906848,"sku":"DE26SLMFTGN","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":46130650939616,"sku":"DE26SLMFTOR","price":17.0,"currency_code":"GBP","in_stock":false},{"title":"PINK","offer_id":46130650972384,"sku":"DE26SLMFTPK","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":46130651037920,"sku":"DE26SLMFTPU","price":17.0,"currency_code":"GBP","in_stock":false},{"title":"RED","offer_id":46130651070688,"sku":"DE26SLMFTRD","price":17.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH","offer_id":46130651103456,"sku":"DE26SLMFTST","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE","offer_id":46130651136224,"sku":"DE26SLMFTTQ","price":17.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SLMFT_48860.jpg?v=1722632981"},{"product_id":"deity-speedway-carbon-handlebar-35mm-bore-30mm-rise","title":"DEITY SPEEDWAY CARBON HANDLEBAR 35MM BORE, 30MM RISE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003e30mm RISE \/ 810mm WIDTH \/ ENDURO \/ DH\u003c\/p\u003e\n\u003cp\u003eWhat is speed? In a physical sense, speed is the distance travelled per unit of time. But to most of us, speed is a feeling – an exhilarating, edge of your seat rush. And For many of us its an obsession; a deep, emotionally charged craving that makes your hands sweat and your heart race, leaving you hungry for more.\u003c\/p\u003e\n\u003cp\u003eThe all new SPEEDWAY carbon DH handlebar was inspired by and dedicated to the art of speed. Built for the most demanding, brutal conditions with only one goal in mind… insane, mind numbing speed.\u003c\/p\u003e\n\u003cp\u003eNot only do all DEITY handlebars beat every other bar on the market in strength tests, they are carefully refined to allow the rider to push the limits while maintaining complete control. At 810mm wide with a 30mm ride, this 35mm bore handlebar is impressively responsive and comfortable at the same time. Allowing you to dance on the edge of catastrophe, ever increasing your need for speed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Unidirectional Carbon\u003c\/li\u003e\n\u003cli\u003eWidth: 810mm\u003c\/li\u003e\n\u003cli\u003eBore\/Clamp Diam.: 35mm\u003c\/li\u003e\n\u003cli\u003eRise: 30mm\u003c\/li\u003e\n\u003cli\u003eWeight: 245g\u003c\/li\u003e\n\u003cli\u003eSweep: 9 Degree Back \/ 5 Degree Up.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"CHROME \/ 810MM","offer_id":46130652610784,"sku":"DE26SPDWTCH","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE \/ 810MM","offer_id":46130652643552,"sku":"DE26SPDWYBL","price":159.0,"currency_code":"GBP","in_stock":false},{"title":"BRONZE \/ 810MM","offer_id":46130652676320,"sku":"DE26SPDWYBZ","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE \/ 810MM","offer_id":46130652709088,"sku":"DE26SPDWYOG","price":159.0,"currency_code":"GBP","in_stock":false},{"title":"PURPLE \/ 810MM","offer_id":46130652741856,"sku":"DE26SPDWYPU","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"RED \/ 810MM","offer_id":46130652774624,"sku":"DE26SPDWYRD","price":159.0,"currency_code":"GBP","in_stock":false},{"title":"STEALTH \/ 810MM","offer_id":46130652807392,"sku":"DE26SPDWYST","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE \/ 810MM","offer_id":46130652840160,"sku":"DE26SPDWYTQ","price":159.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SPDWY_37722.jpg?v=1722632996"},{"product_id":"deity-supervillain-pedals","title":"DEITY SUPERVILLAIN PEDALS","description":"\u003ch1\u003eDEITY:\u003c\/h1\u003e\n\u003cp\u003eOur biggest challenge moving into 2024 is how do we modernize our pedal line? How do we go from being the benchmark, while in turn, making it a reflection of who we are today? Modern, elegant, sleek, refined, timeless, everything our customers have come to expect and love about DEITY.\u003cbr\u003eWe feel that we have done this by introducing the SUPERVILLIAN.\u003cbr\u003eThe goal with the SUPERVILLIAN was not to simply make a new pedal. We wanted to create a true work of art. A masterpiece that is lighter and stronger than anything we have created up to this point.\u003c\/p\u003e\n\u003cp\u003eWhen looking at the pedal, you can see some similarities to our acclaimed TMAC. Boasting a concave platform displaying an 18mm width on the outer edge tapering to a 14mm width in the center, 2.5mm of concave profile, and 14 dual access pins on each side. With this said the similarities stop there.\u003cbr\u003eFor starters, we have machined every ounce of aluminum from the pedal body for weight reduction purposes without sacrificing the strength that we are so well known for. The pedal body itself is 113x105mm, creating a large sturdy platform for your foot. We’ve reconfigured the inner pins by pushing them toward the center of the pedal for added traction and feature DEITY’s load distribution system to prevent bearing blowout. We top it off with an acid wash technique to provide a satin finish and deep color luster with lasered graphics. The chamfered edges around the pins, skeletal construction, and large windows create an incredibly sleek and refined design that represents the next evolution of DEITY.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e113x105mm Pedal Body\u003c\/li\u003e\n\u003cli\u003e14mm in center at the thinnest\u003c\/li\u003e\n\u003cli\u003eFeatured a deep industry leading 2.5mm concave profile\u003c\/li\u003e\n\u003cli\u003e14 dual access loc-tite pins per side\u003c\/li\u003e\n\u003cli\u003eExtruded and machined from 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eDetail chamfering throughout\u003c\/li\u003e\n\u003cli\u003eFull Ano color range available in Black, Red, Purple, Blue, Orange, Silver and Bronze\u003c\/li\u003e\n\u003cli\u003eFeaturing a satin finish and a deep color luster\u003c\/li\u003e\n\u003cli\u003eLasered graphics\u003c\/li\u003e\n\u003cli\u003eFeaturing DEITY’s load distribution system to prevent bearing blowout\u003c\/li\u003e\n\u003cli\u003eNon-offset Symmetrical pedal profile for added foot support and stability\u003c\/li\u003e\n\u003cli\u003eRigorous real world tested for 2 years.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLUE","offer_id":46130664046816,"sku":"DE26SPRVLNBL","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE","offer_id":46130664112352,"sku":"DE26SPRVLNBZ","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":46130664145120,"sku":"DE26SPRVLNOG","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":46130664177888,"sku":"DE26SPRVLNPU","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":46130664210656,"sku":"DE26SPRVLNRD","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"SILVER","offer_id":46130664243424,"sku":"DE26SPRVLNSV","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"PINK","offer_id":55906270183798,"sku":"DE26SPRVLNPK","price":153.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK","offer_id":55906292236662,"sku":"DE26SPRVLNBK","price":153.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26SPRVLN_PINK.jpg?v=1752231682"},{"product_id":"deity-speedtrap-am-crmo-saddle","title":"DEITY SPEEDTRAP AM CRMO SADDLE","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003eALL MTN \/ ENDURO \/ DH\u003c\/p\u003e\n\u003cp\u003eDEITY is proud to bring our elegant styling to an exciting collaboration with global saddle leader SDG Components!  The SPEEDTRAP hollow CR-MO railed saddle is the absolute perfect piece to complete your DEITY kit.  With an SDG base and topped with a DEITY foam mold, this seat is destined for greatness.  We didn’t skimp on any single detail and the SPEEDTRAP uses the highest quality mid density EVA foam for resilient durability, a soft synthetic cover for minimal wear, and high end kevlar sides to protect your seat while giving you the grip where you need it.  This seat delivers more high-end features for an incredible value than any other saddle on the market and is yet another example of how DEITY is putting the rider first and developing product that is feature rich with one goal in mind, to enhance performance.  This saddle rounds out the perfect contact point to complete your DEITY kit and make you feel like you deserve the top podium spot!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExclusive collaboration with SDG Components for the very best bases in the industry\u003c\/li\u003e\n\u003cli\u003eDEITY’s own foam mold\u003c\/li\u003e\n\u003cli\u003eHollow CR-MO rails\u003c\/li\u003e\n\u003cli\u003eHighest quality mid density EVA foam\u003c\/li\u003e\n\u003cli\u003eHighest quality Kevlar sides with embossed synthetic cover\u003c\/li\u003e\n\u003cli\u003eD2 edge flex - provides softened edges for optimal pedal strokes\u003c\/li\u003e\n\u003cli\u003eColor matched bases and bumpers\u003c\/li\u003e\n\u003cli\u003e280mm length x 140mm width\u003c\/li\u003e\n\u003cli\u003eIntended use: All MTN \/ Enduro \/ and DH\u003c\/li\u003e\n\u003cli\u003eAll options available on black cover with color matched graphics in black, stealth, white, red, green, blue, orange, and TURQ LTD Edition\u003c\/li\u003e\n\u003cli\u003e241 grams.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"BLACK","offer_id":46130665619680,"sku":"DE26STPCRBK","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":46130665652448,"sku":"DE26STPCRBL","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZE","offer_id":46130665685216,"sku":"DE26STPCRBZ","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"CHROME","offer_id":46130665717984,"sku":"DE26STPCRCH","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"ORANGE","offer_id":46130665750752,"sku":"DE26STPCROR","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"PURPLE","offer_id":46130665783520,"sku":"DE26STPCRPU","price":72.0,"currency_code":"GBP","in_stock":false},{"title":"RED","offer_id":46130665816288,"sku":"DE26STPCRRE","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"STEALTH","offer_id":46130665849056,"sku":"DE26STPCRST","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"TURQUOISE","offer_id":46130665881824,"sku":"DE26STPCRTZ","price":72.0,"currency_code":"GBP","in_stock":false},{"title":"WHITE","offer_id":46130665914592,"sku":"DE26STPCRWH","price":72.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26STPCR_37835.jpg?v=1722633123"},{"product_id":"deity-tmac-pedals","title":"DEITY TMAC PEDALS","description":"\u003cp\u003eDEITY:\u003c\/p\u003e\n\u003cp\u003eTHE SIGNATURE SERIES\u003c\/p\u003e\n\u003cp\u003eWhat a statement the TMAC pedal has become!  A beautiful marriage between rider feedback and designer experience, the TMAC Signature Tyler McCaul Pedal truly is “Your Dream Pedal”.  With over two years of development, including multiple molds, prototypes and months of real world testing, the proof is in the end result.  One of the most concave designs on the market today, the control and contact delivered by the TMAC pedal is unmatched.  Rated as one of the top 2 best pedals on the market by VitalMTB with countless rave reviews and endless rider testimonials, we are incredibly proud to prove that rider feedback, dedication to perfection and the freedom to take a risk are the recipe for brilliance!  Not only does the TMAC pedal give you precise control, but with a non-offset design you have more contact with the pedal with equal weight distribution in front and back of the pedal spindle.  This non-offset design allowed us to make a pedal that feels like the largest pedal ever made at a mere 110mm x 105mm footprint.  The machining detail alone makes this pedal a work of art and we guarantee you’ll be blown away with the feel and performance of these pedals… These truly are “Your Dream Pedal”!\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Tyler McCaul Signature Pedal\u003c\/li\u003e\n\u003cli\u003eExtruded and Machined from Deity molds and 6061 T6 aluminum\u003c\/li\u003e\n\u003cli\u003eThe largest Deity pedal to date\u003c\/li\u003e\n\u003cli\u003e110mm x 105mm footprint\u003c\/li\u003e\n\u003cli\u003eSuper concave 2.5mm deep pedal profile per side\u003c\/li\u003e\n\u003cli\u003e14mm thin at the center\u003c\/li\u003e\n\u003cli\u003eSymmetrical pedal profile for added foot support and stability\u003c\/li\u003e\n\u003cli\u003eDual sided pins with pre-applied Loctite\u003c\/li\u003e\n\u003cli\u003eIncludes extra set of back up pins\u003c\/li\u003e\n\u003cli\u003eLoad distribution system to prevent bearing blowout\u003c\/li\u003e\n\u003cli\u003eMulti micro sealed bearings and Deity DU Bushing internals\u003c\/li\u003e\n\u003cli\u003eHeat treated Cr-Mo Spindle that is compatible with a standard 15mm wrench or 8mm allen\u003c\/li\u003e\n\u003cli\u003eAvailable in 7 high polished ano colors\u003c\/li\u003e\n\u003cli\u003e409 grams\u003c\/li\u003e\n\u003cli\u003eVITAL MTB REVIEW - 4.5\/5.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DEITY","offers":[{"title":"SILVER","offer_id":46131373310176,"sku":"DE26TMACSV","price":159.0,"currency_code":"GBP","in_stock":true},{"title":"BLACK","offer_id":55247518237046,"sku":"DE26TMACBLK","price":159.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE26TMAC_37845_01.jpg?v=1739200866"},{"product_id":"de13sign","title":"DEITY Speedmetal Sign","description":"DEITY: \u003cp\u003e\u003cspan lang=\"EN-US\"\u003eDress up your life with the DEITY SPEEDMETAL signage! Measuring 24\" wide, fully embossed, and in a high gloss black\/white color scheme... if you are a DEITY fan, this is a must have!\u003c\/span\u003e\u003c\/p\u003e  ","brand":"DEITY","offers":[{"title":"BLACK \u0026 WHITE \/ NO SIZE","offer_id":56625162223990,"sku":"DE13SIGN","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/files\/DE13SIGN_41505_12628c9c-bbdb-407d-a3be-932f3f44fd55.jpg?v=1762701238"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6896\/2742\/collections\/DE13SIGN_41505_12628c9c-bbdb-407d-a3be-932f3f44fd55.jpg?v=1771160591","url":"https:\/\/rukbikesbestseller.com\/en-us\/collections\/deity.oembed","provider":"RUK-BIKES","version":"1.0","type":"link"}